Kaizen

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Kaizens Fleet Tracker Device

• TEAM 8 Business Plan Presentation

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Outline

1. Company Team Description

2. Product Description
3. Market Analysis, Pricing Sales Strategy
4. Financial Summary
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Organizational Chart
Ertugrul Emre Tasdemir Chief Executive Officer
Business Management
Engineering Project Management
Human Resources
Murat Sumengen Production Manager
K. Anil Celik Marketing Manager
Ertugrul E.Tasdemir Hum. Resrc. Man.
Mustafa Kalyon Production Chief
O. Onur Karaaslan Chief Finan. Officer
Ugur Gunes ResearchDevelop.
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What does Fleet Tracker System do?

• It mainly provides the managing and reporting of
  fleets anywhere in the world
• It stores the location of the vehicle
• Also stores additional information such as
• Velocity
• Break Intervals etc.
• It uses GPS technology while doing these

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Why Fleet Tracker

• Industries which are Using Vehicle Tracking
  Technology
• Food Beverage
• Distribution
• Utilities
• Maintenance
• Pest Control
• Electricians
• Trucking
• Manufacturers
• Surveying
• Rent a Car companies
• Sales Organizations

• Main Competitors in Local Market
• Turkcell
• Avea
• Satko
• Apsis

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Components
Fleet Tracker Device
GPS Receiver
Board Circuitry
Software
PIC16F877
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How does it Work?

• Passive Mode Tracking via GPS
• Fetching data from GPS receiver and storing in
  the memory
• Synchronization with the Tracker software via
  RS232 port. (USB is optional)
• Determination of the locations on digital map

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Fleet Tracker Provides also...

• Speed control
• Lower fuel expenses
• Lower maintenance costs
• Accident reduction
• Reduce km
• Reduce inefficiency

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Market Analysis Summary

• Market
• _ Highly Competitive
• _ Growing Rapidly
• Target Market
• _ Pharmaceutical Industry
• _ Logistics Distribution
• Competition
• _ Quality ( TQM )
• _ Customer Satisfaction ( cost, motivation etc. )

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Pricing Sales Strategy

• Pricing
• _ Just In Time method
• _ Profit Margin
• _ Competitors prices
• Sales
• _ Print ads, Press releases, sponsorship,
  stickers, sectorial show and GRAND OPENING
• _ Kaizen Catalog Kaizen Quality Catalog
• _ Sales tools

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Financial Summary

• Basic Assumptions
• _ Salaries, equipments and RD are main costs
• _ Expected growth rate 30
• _ The number of cars will increase 30
• _ Inflation will remain 3 in dollar currency
• _ Interest rate will be constant at 5
• _ Every 10 vehicle forms a fleet
• _ Reliability of products will be 98

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BENCHMARK
Benchmarks
1.600
1.400
Total
1.200
Revenue
1.000
Total Cost
800
600
Gross
400
Margin
Total
200
0
2005
2006
2007
2008
2009
2010
Thousands of
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