Presentazione di PowerPoint

1
A statistical framework elaborated by MEDIA
Salles Talk by Elisabetta Brunella,
Secretary General, MEDIA Salles
CINEMA-GOING IN EUROPE FOCUS ON MULTIPLEXES 25
February 2004
MEDIA Salles is an initiative of the MEDIA
Programme of the European Union with the support
of the Italian Government
2
www.mediasalles.it
MEDIA Salles is an initiative of the MEDIA
Programme of the European Union with the support
of the Italian Government
3
Admissions in Europe (x 1 000)
MEDIA Salles is an initiative of the MEDIA
Programme of the European Union with the support
of the Italian Government
4
Admissions in the US (millions)
MEDIA Salles is an initiative of the MEDIA
Programme of the European Union with the support
of the Italian Government
5
Number of screens in Europe
6
Number of screens in the US
MEDIA Salles is an initiative of the MEDIA
Programme of the European Union with the support
of the Italian Government
7
Number of theatres in the US (by number of
screens)
Source MPAA
8
Multiplexes in Europe number of screens(as at
31st October)
Multiplexes in Europe number of sites(as at
31st October)
9
Multiplexes in Western Europe concentration of
admissions
10
Trend of number of screens in multiplexes in
Europe

• Screens located in multiplexes (sites with at
  least 8 screens) continuously increase, but with
  a decreasing rate both in Western and in Central
  and Eastern Europe.
• The growth of screens, especially of those
  located in multiplexes with 9 and 10 screens and
  in megaplexes (sites with at least 16 screens),
  is slowing down.

MEDIA Salles is an initiative of the MEDIA
Programme of the European Union with the support
of the Italian Government
11
Multiplexes in Western Europe Number of screens
(as at 31st October)
MEDIA Salles is an initiative of the MEDIA
Programme of the European Union with the support
of the Italian Government
12
Multiplexes in Central, Eastern Europe and
Mediterranean Rim Number of screens (as at 31st
October)
13
Density of screens in multiplexes in the major
markets

• In major markets, the countries with the highest
  density of screens in multiplexes are Great
  Britain (59,2) and Spain (45,8).
• The analysis of the situation of the number of
  screens during the years shows that the
  percentage on the total of
• the number of screens in sites with 8 or more
  screens grows, but with decreasing rates in the
  last three years
• the percentage of screens in multi-screens
  cinemas shows a small but constant decrease
• the percentage of screens in single-screens
  cinemas records the greatest flexion.

14
Density of screens in multiplexes
MEDIA Salles is an initiative of the MEDIA
Programme of the European Union with the support
of the Italian Government
15
Density of screens in monoscreen cinemas,
multiscreens and multiplexes France
(percentage variation)
MEDIA Salles is an initiative of the MEDIA
Programme of the European Union with the support
of the Italian Government
16
Density of screens in monoscreen cinemas,
multiscreens and multiplexes Spain (percentage
variation)
MEDIA Salles is an initiative of the MEDIA
Programme of the European Union with the support
of the Italian Government
17
Density of screens in monoscreen cinemas,
multiscreens and multiplexes Italy (percentage
variation)
MEDIA Salles is an initiative of the MEDIA
Programme of the European Union with the support
of the Italian Government
18
Density of screens in monoscreen cinemas,
multiscreens and multiplexes United Kingdom
(percentage variation)
MEDIA Salles is an initiative of the MEDIA
Programme of the European Union with the support
of the Italian Government
19
Trend of number of admissions in multiplexes

• The density of screens in multiplexes determines
  in all Countries a concentration of admissions
  which is more than proportional in those kind of
  sites and this mainly happens in Belgium,
  Luxemburg, Austria and Spain
• In some countries the number of admissions per
  seat obtained in multiplexes is strongly higher
  to that recorded in other cinemas.

MEDIA Salles is an initiative of the MEDIA
Programme of the European Union with the support
of the Italian Government
20
Concentration of admissions and density of
screens in multiplexes - 2002
MEDIA Salles is an initiative of the MEDIA
Programme of the European Union with the support
of the Italian Government
21
Number of admissions per seat in multiplexes and
other cinemas - 2002
MEDIA Salles is an initiative of the MEDIA
Programme of the European Union with the support
of the Italian Government
22
Trend of number of admissions in multiplexes

• Admissions in multiplexes grow with fluctuations
  during the years, depending on the situation of
  cinema-going, at a loss of other cinemas.
• However, the average number of admissions per
  screen tends to decrease (with a sensitive
  flexion, in particular during the last year) not
  only in single-screen and in multi-screen cinemas
  but also in multiplexes, sometimes more than in
  other cinemas.

MEDIA Salles is an initiative of the MEDIA
Programme of the European Union with the support
of the Italian Government
23
Trend of number of admissions in multiplexes

• It must be underlined that also the average
  number of admissions per cinema tends to
  decrease this shows that the high number of
  screens in a multiplex is not sufficient in
  itself to guarantee an increase in admissions at
  an overall level of cinemas.
• Not ensuring is, at the same way, also the
  situation of the average number of admissions per
  seat in multiplexes that, for instance, in
  Belgium decreased by 6,7 during the last year.

MEDIA Salles is an initiative of the MEDIA
Programme of the European Union with the support
of the Italian Government
24
Admissions per screen and per cinemain
multiplexes and other cinemas - Italy
25
Admissions per screen and per cinemain
multiplexes and other cinemas Italy(percentage
variation)
MEDIA Salles is an initiative of the MEDIA
Programme of the European Union with the support
of the Italian Government
26
Admissions per screen and per cinemain
multiplexes and other cinemas - France
27
Admissions per screen and per cinemain
multiplexes and other cinemas
France(percentage variation)
MEDIA Salles is an initiative of the MEDIA
Programme of the European Union with the support
of the Italian Government
28
Admissions per screen and per cinemain
multiplexes and other cinemas - Spain
29
Admissions per screen and per cinemain
multiplexes and other cinemas Spain(percentage
variation)
MEDIA Salles is an initiative of the MEDIA
Programme of the European Union with the support
of the Italian Government
30
Admissions per screen and per cinemain
multiplexes and other cinemas - Germany
31
Admissions per screen and per cinemain
multiplexes and other cinemas
Germany(percentage variation)
MEDIA Salles is an initiative of the MEDIA
Programme of the European Union with the support
of the Italian Government
32
Admissions per screen and per cinemain
multiplexes and other cinemas - Belgium
33
Admissions per screen and per cinemain
multiplexes and other cinemas
Belgium(percentage variation)
34
The possibilities of a further development of
multiplexes

• The multiplexes ability in generating more
  spectators in the future seems uncertain in the
  countries with a highest density.
• In the hypothesis of a small or null growth of
  the frequency per capita and of the total
  admissions, multiplexes effectiveness can result
  sensitively reduced.

MEDIA Salles is an initiative of the MEDIA
Programme of the European Union with the support
of the Italian Government
35
The possibilities of a further development of
multiplexes

• A possible solution might be, on the example of
  the American pattern, that of increasing the
  megaplexes number at a loss of multiplexes,
  searching for a greater effectiveness at cinemas
  level.
• Considering the difference with the American
  market (that presents an annual frequency per
  capita of 5,8), it seems interesting to widen the
  knowledge of multiplexes effectiveness, with
  specific statistics on the costs divisions, on
  the admissions by type of film and on the
  audiences characteristics, to verify the
  existence of an effective competitive advantage.

MEDIA Salles is an initiative of the MEDIA
Programme of the European Union with the support
of the Italian Government
36
Cinema exhibition in Western Europe and in the US