GCIS Budget

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GCIS Budget Strategy
18 May 2005
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Introduction
Programmes for 2005-06 are a continuation of what
was embarked on, sharpened by the communication
experience of the past year.
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Popularising the Programme of Action - Feb 2005
Promoting access to information about govts
programme of action with focus on implementation
Review Plans for the coming financial year

• Published
• New programme for 2005 as soon as finalised by
  Cabinet
• Final update of 2004 programme, making govts
  record open to all
• Mostly implemented within broad framework set
• New programme addressing delays

• Published
• Update in May on progress in 2005 prog. after
  1st cycle of cluster reports to Cabinet.

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Review Plans for the coming financial year
Promoting access to information about govts
programme of action with focus on implementation
Popularising the Programme of Action - Feb 2005

• Multi-media communication campaign using all
  languages in progress
• Widest dissemination possible of programme of
  action for 2005-06

Innovation Publication in photo-story format,
serialised in papers reaching poorer segments of
newspaper readership. Soon appearing as a
magazine with further information on the
Programme.
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Review Plans for the coming financial year
Promoting partnership and participatory democracy
The themes of participation and partnership are
increasingly finding strong public response,
reflected in increased impact of some of the
major communication campaigns

• Ongoing Ten Year celebrations
• Womens Month
• 16 days of Activism  

Recognition of the importance of this campaign
for the realisation of rights is reflected in
additional funding for it in 2005/06 budget.
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Review Plans for the coming financial year
Promoting partnership and participatory democracy

• The Imbizo campaign continues to reach new
  heights, with visits to provinces by President
  and Deputy President and each focus week larger
  than before

• This interactive style of communication is
  becoming increasingly part of the fabric of our
  democracy, including at provincial and municipal
  level
• In May this year the President initiated a new
  phase of imbizo, focusing in deepening democracy
  and improving service delivery in municipalities.
  It is aligned with project Consolidate

 The challenge is to retain its participatory
character as a platform that builds partnership
for growth and development.
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Review Plans for the coming financial year
Promoting partnership and participatory democracy
Imbizo as participatory Democracy National
Focus Weeks
3 provinces still to report no. of events in
which they took part
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Review Plans for the coming financial year
Promoting partnership and participatory democracy

• Together with the International Marketing
  Council, work is being done to consolidate a
  national communication partnership around the
  communication challenges of hosting the 2010
  World Cup

• The focus will shift towards South Africa when
  formal structures are formed this year and more
  intensely at the end of the 2006 World Cup.

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Review Plans for the coming financial year
Promoting partnership and participatory democracy

• Difficulties with regard to the transformation of
  the marketing and advertising industry which
  featured last year, have been overcome
• The sectors belonging to the process are working
  together in the development of an overarching
  scorecard within the framework of the Broad-Based
  Black Economic Empowerments Act and Strategy.

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Review Plans for the coming financial year
Broadening access to information about
opportunities
The mass campaign to promote access to economic
opportunities has completed its first phase

• 800 000 copies, in all languages, distributed
  mainly through 90 workshops run as part of the
  project
• Response has been enthusiastic in many
  instances practical action has followed
• Many stakeholders NGOs, churches, local
  authorities, etc. initiated own processes using
  the publication

• Agreement with public broadcaster to serialise
  the publication in 13 parts for broadcast from
  October
• Some financial and development institutions
  private and public discussing how to help
  promote sustainability of this campaign.

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Review Plans for the coming financial year
Broadening access to information about
opportunities
Economic Opportunities Campaign workshops
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Review Plans for the coming financial year
Broadening access to information about
opportunities
The information people want from government
What people most want to hear about from
government is information about creating jobs and
reducing poverty.
GCIS Tracker
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Review Plans for the coming financial year
Broadening access to information about
opportunities
Need for Government information
The poor especially feel they do not have enough
information about governments programmes and
activities.
GCIS Tracker
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Review Plans for the coming financial year
Broadening access to information about
opportunities
Awareness of government campaigns
Awareness of Second Economy programmes beginning
to show significant increase with more intense
communication.
GCIS Tracker
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Review Plans for the coming financial year
Broadening access to information about
opportunities
Preferred ways of receiving govt information
Peoples preferences for receiving government
information underline the need for a multimedia
approach.
GCIS Tracker
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Review Plans for the coming financial year
Broadening access to information about
opportunities
Platforms and products to enhance communication
about socio-economic opportunities
A critical element in assisting those in the
Second Economy is provision of information,
particularly regarding how they can access
economic opportunities. In this regard, the
targeted communication campaign on economic
opportunities occupies a central place. State of
the Nation Address

• Context
• Media usage patterns trends
• Response to start of economic opportunities
  campaign
• Critical role of information in enabling people
  to improve their lives

• Response
• Sustain and build on economic opportunities
  campaign - government wide campaign on accessing
  socio-economic opportunities
• Assess communication implications of changing
  media landscape
• New products including a popular magazine,
  provided for in 2005 budget.

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Review Plans for the coming financial year
Broadening access to information about
opportunities
A bi-monthly popular magazine will fill a gap to
meet a need for information about government
programmes

• Core function to meet need for public information
  about socioeconomic opportunities
• Will use all languages in several editions
• 32 pages
• Distributed free

• Challenges
• First edition August/September
• Dissemination beyond current reach of media
• Quality product that sustains interest.

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Review Plans for the coming financial year
Broadening access to information about
opportunities
Fragmentation and lack of awareness in some
implementing structures
Need to complement communication with the public
where much progress has been made with a
major campaign of internal communication to
inform and mobilise all public servants to play
their part
As much emphasis on the content of government
programmes as on the Batho Pele ethic required.
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Review Plans for the coming financial year
Broadening access to information about
opportunities
1st Generation
Funding mechanisms for this programme are
currently under discussion between GCIS and other
depts.
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Review Plans for the coming financial year
Broadening access to information about
opportunities
Research partnerships with business and tertiary
institutions will improve monitoring of impact
and learning from experience
Emphasis will be on ensuring linkage of new MPCCs
with Municipal Integrated Development Plans (IDPs)
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Review Plans for the coming financial year
Broadening access to information about
opportunities

• Practical access to services by the public
  depends on
• integrated service delivery
• integrated provision of information

• GCIS responsibility for the Batho Pele e-Gateway
  portal reflected in additional funds in this
  budget
• New GCIS Unit to ensure comprehensive and
  up-to-date portal information in time in all
  languages
• Partnership with USA and DPSA to see Batho Pele
  General Service Counters in all MPCCs.

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Review Plans for the coming financial year
Broadening access to information about
opportunities
74 projects (national projects located by head
office)
MDDA is working with MPCCs and others in
provinces with least media to identify potential
projects for support
Projects by Category
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Review Plans for the coming financial year
Improving performance of the govt communication
system
Strengthening the system

• Regularisation of situation where communication
  components for Ministry Dept still separate
  (50)

• Appropriate structures personnel to be
  introduced by the one-third not headed by Chief
  Directors

• Planned alignment of strategies resource
  allocation by the few with no dedicated
  communication budget

• Sustain enhance keen involvement of top
  management in communication work

• Enhanced participation by communicators in
  coordinating structures

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Review Plans for the coming financial year
Improving performance of the govt communication
system
Skills and professionalism
Established by GCIS, Unilever, the University of
Witwatersrand Postgraduate School of Public
Development Management
An important medium to long-term intervention to
enhance the standard of government communication
Having successfully graduated its first intake in
2004, the first class for 2005 is under way.
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Review Plans for the coming financial year
Improving performance of the govt communication
system
Provincial local government communication
capacity

• Work to assist provinces and local govt in
  building their communication capacity is being
  systematically pursued
• Work with SALGA DPLG in this regard is
  continuing

• Provincial and local workshops are being held
  across the country to ensure a common approach to
  the communication function among municipalities.

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Review Plans for the coming financial year
Improving performance of the govt communication
system
Provincial local government communication
capacity
Over 115 municipal communication officers from 25
District Municipalities have taken part in
training to date

• 5 provincial workshops held to strengthen
  provincial and municipal communication
  remaining 4 pending
• National workshop in June will consolidate 9
  provincial core teams led from Premiers Offices
  as local training hubs

• Towards more integrated communication
• Identification of a municipal communication cycle
  that is informed by IDP cycle will promote
  integration with provincial and national cycles
• Establishment of District Communication Forums is
  promoting an integrated approach across spheres.

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Review Plans for the coming financial year
Improving performance of the govt communication
system
Unmediated communication
Unmediated communication

• The shift towards speedy unmediated communication
  needs to be sustained as well as the use of
  advertising in a way that ensures widest reach of
  the information citizens need

• The statistics of advertising expenditure by
  national govt reflect adherence to these
  principles
• There is clear need to improve coherence in govt
  advertising and in some instances
  cost-effectiveness.

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Review Plans for the coming financial year
Improving performance of the govt communication
system
Advertising

• The shift of government adspend handled by GCIS
  towards media reaching more people continued
  during 2004
• Radio up from 33 in the first half to 51.79
  in the second
• Print down from 48 in the first half to 29 by
  year end
• Television ad spend ranks third at 7.8
• Outdoor and direct media received 5.4 of
  adspend
• Community radio increased to 13.09 of radio
  adspend during 2004. A new policy now keeps it
  averaging 15-25.

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Review Plans for the coming financial year
Improving performance of the govt communication
system
International marketing
GCIS is working with the IMC as it moves into a
new phase of its campaign, to ensure the
requisite support from government.
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Budget and Establishment
Budget
There has been a substantial increase in the GCIS
Budget

• Implementing a learnership programme
• A national directory of Information Officers
  under the Public Access to Information Act and
  e-Gateway
• Additional personnel operational costs of
  communication officers esp. in local offices to
  programmes constrained by resource limitations
• Communication around the 16 days of activism
  campaign
• Popular magazine which is currently being
  established.

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Budget and Establishment
Human Resource Development
Human resource development involves both GCIS and
others
Short courses

3 of personnel budget
Requirement 1 of personnel budgets for
training of staff
Interns

• 30 interns completed placement with GCIS
• 20 interns are about to complete internship
  during 2005
• A minimum of 10 interns at any time are aimed for

Learnership Programme

• On 1 April 2005 GCIS embarks on the Marketing and
  Communication Learnership - 10 learners per
  intake for the annual programme. This is also a
  contribution to the transformation of the
  Advertising Marketing industry.

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Budget and Establishment
Representivity on 1 May 2005
Establishment
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Conclusion
Positive factors - Strong growth and employment

• Business confidence at record highs
• Reasonably strong job creation unemployment
  rate moving down.

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Conclusion
Positive factors - Impact of social programmes

• Public mood at 1994 levels and cyclical decline
  much slower
• From May 2004 programme 72 with deadlines have
  been or being fulfilled and 86 without deadlines
  in hand.

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Conclusion
Positive factors - Progress dealing with crime
Aggravated robbery and child abuse show an
increase
Reduction in crime rates in 2003/04

• Murder reduced by 8
• Theft of motor vehicles/cycles reduced by 5.4
• Common robbery reduced by 57.5
• Cash-in-transit heists reduced by 48.7
• Bank robberies reduced by 57,5

Reduction in crime rates in 2003/04
Target to reduce the rate of contact crimes by
7-10 per year
Security agencies have set up Task Teams to
identify, apprehend and convict gang leaders of
organised crime and other perpetrators of serious
crime. Arrest of 168 of Top 200 identified
perpetrators.
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Conclusion
Specific challenge in the current unprecedented
environment of positive factors and confidence in
the future How to contribute to translation of
this confluence of encouraging possibilities into
national unity behind shared developmental goals,
encouraging all of society to take part in
building a South Africa that truly belongs to all!
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