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I see it first on
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Who is FTV?
F.TV is the only 24/7 Fashion, beauty and style
television station worldwide. F.TV is independent
since its inception in 1997. It has established
itself as the TV authority for lifestyle, trends
and fashion styling.(Fashion TV is an integral
part of the fashion landscape The Face UK 03 /
04) F.TV is one of the 10 best distributed
channels worldwide (Top 5 outside USA). F.TV is
fast and informative and at the same time
glamorous and sexy.
Global Symbol F.TV is recognised as a global
symbol for the newest designer trends, the
lifestyle of fashion professionals and the
glamour of models.
Global Reach 132 million households approx. 500
million viewers in over 130 countries on 5
continents.
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FTV Mission Statement
TO BE AHEAD OF THE REST
Fashion TV is the first global media to deliver
the latest fashion trends, models, events, news
and gossip. F is First in information when it
happens, where it happens.
TO INNOVATE
Fashion TVs cutting edge programming, creative
distribution and broadcasting technologies
produce a fashion coverage of the highest
quality. F is First to audiences all over the
world.
TO ENTERTAIN
Fashion TV s unique mix of Fashion and music
gives viewers a VIP seat at the best Shows in the
world.F is First in Fashion
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The Brand
F is for FASHION F is for FIRST in Fashion
Spot is for the spotlight on the worlds catwalks
Diamond is the most valuable and exclusive
object. It represents glamour, beauty, luxury and
eternity. Diamonds are a girls best friend.
The Fashion TV brand mirrors our exclusivity and
actuality, our focus on contemporary style and
the glamorous world we cover. To our customers it
symbolises the value at whose base Fashion TV
acts as a fundament.
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Program
All programs are produced by FTV and provide
endorsement placement opportunities

• Based on Fashion Shows
• Fashion Weeks Milan, New York, London, Paris,
  Madrid, Shanghai etc.
• Swim Beach wear
• Lingerie
• World Fashion
• Seasonal
• Haute Couture

Magazines

• FTV Party
• Best Parties, Best Clubs, Worldwide
• Stars Cars
• Formula 1 VIP backstage
• Stars Style
• Celebrity Lifestyle
• Fairs / Exhibitions
• Cannes Festival, Carnival Rio
• Film Fashion
• movie launches, fashion on the silver
  screen.
• Hair Make up
• Catwalk trends, advice etc
• Midnight Hot

• Thematic Programs
• Les Créateurs
• Designers at Work
• Designers Talk
• Flashback
• Models
• Models Talks
• Happy Birthday
• Photographers

• Other programs
• Shoot Me!!!
• Micro reality series
• Model Awards
• Awards for pro. Models
• NEW FTV SPY

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Distribution
Africa10 Million
Total 132 Million Households approx. 500
Million viewers
2000 Cable Systems
31 Satellites
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And
FTV is the best distributed channel in public
places 1st in Clubs, Bars and Restaurants 1st
in Gyms and Health clubs 1st in Hair and Beauty
Salons 1st in Fashion Cosmetic Boutiques Also
in Airports, Train stations, City Screens
etc Total over 100 000 public places
High Recall According to EMS 20 recall
viewing FTV regularly in public places.
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Who views FTV?
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Quantity Segmentation

• F.TV is watched in over 130 million households
  in 130 countries ? Market size is approx. 500
  Million viewers.
• A minimum of 30 million viewers are reached per
  week. (50 million after three weeks, 80
  million in six weeks).
• Core viewers are 18-45 years old and are members
  of both genders and of high socio-economic
  classes.

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F.TV Positioning
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Viewer Profile(based on results of the 2003 EMS
survay)

• FTV viewers are more affluent, better educated
  and older then MTV viewers.
• FTV viewers are younger then CNN viewers but
  fall into similarly high income brackets.
• A majority of FTV viewers are between 18-45
  years old early adopters, opinion leaders and
  high earners.
• FTV Viewers are on average younger then Sport
  channel viewers and have a higher spending power.

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Viewing habits
Duration
Source EMS 2003
Fashion TV- Vs. MTV 67 Vs.
Eurosport 47 Vs. ITV News 55 Vs.
MTV 2 122
Viewing Time
Figures by MediaCabSat
Mon.-Fri.
Mon.Sun.
Weekend
Figures by BARB
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Why communicate through FTV?
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• FTV is one of the worlds best distributed
  channels
• FTV is the number one channel in public places
• FTV is the gatekeeper to the fashion world
• FTV in an image-effective communication channel
• FTV endorses brands to transforms corporate
  communications into fashion statements.
• FTV sets consumer trends with the most sought
  after viewers.

Global Brands
Global Audience
f.tv
E.g. Highlights in June Fashion
Weeks -Paris -Sao Paulo -New York -London -Milan
Sagem, Coty, EMI, Toyota, France Telecom, Audi,
Swarovski, AlfaRomeo, Jaguar, Bell Ross,
Chanel (Allure), Giorgio Armani, Martini, Sony,
Nissan, Nokia, Sharp, Seat, Citroen, SPI
Stolichnaya, Siemens Xelibri, Chopard,
Kronembourg, Absolut Vodka, Moet Chandon, Piper
Heidsieck, Lancome, Shark, Hilton Hotels, Opel
etc
I see it first on FTV
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Ways for co-operation

• Classical advertising, banners, scroll text
• Product placement
• Event Sponsoring
• Website Promotion
• Loyalty program promotion
• Global Multi-Channel Coherent Communication

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• Classical Adverts, Banners, Scroll texts
• Global or regional broadcast is possible
• Reach a globally unique target audienceFTV
  viewers are
• young early attraction of long-time customers
• well off financially strong customers
• style oriented FTV viewers are opinion leaders
• male and female
• Price advantage1 month on CNN (only ads)
  400 000
• 1 month FTV (ads, web, banner)100 000
• 1 x 30 Sec. local UK (Carlton) 34
  000
• 1 x 30 Sec. global FTV 2 400

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Audience per Spot
Off peak
Peak
Total Fashion TV minimum66,493 contacts per
spot
Total Fashion TV peak 309,715 contacts per spot
Extrapolations from BARB and Media CabSat
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Cumulative reach
Over 4 months ftv reaches  up to 50 percent of
its connected viewers.
Million

Vwrs.
Hshlds.
Reach 50 in 4Month
WEEKS
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Event sponsoring/Fashion party/ Fashion Bar

• Local Presence
• Direct customer contact
• Event On-Air on FTV globally
• VIP contact
• PR opportunity
• Partnership with international Fashion Bars

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Website Promotion

• FTV Online attracts 500 000 users per month
• Average user reads 12 pages and stays for 11
  minutes.
• On average 16-21 Million impressions a month.
• 21 Million votes for 2003 Model awards.
• Interlinking of Websites
• Hotlinks (e.g. Milan Fashion Week Milan Models
  fly/drive/eat/drink/use)
• Internet banner

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Product Placement / Endorsement

• Fashion TV can place products in its
  productions ? show Models use a product or
  service etc
• Brands can become presenters of certain
  broadcasts, i.e. FTV Fashion Weeks Italy
  presented by Alfa Romeo
• FTV can produce a Model calendars, shooting to
  be broadcasted on FTV

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• There are many possibilities of co-operation.
  It is in Fashion TVs interest to provide the
  best possible solution for your marketing
  communication needs.
• The following concepts represent Fashion TVs
  suggestions for beginning business relations.
• Of course we remain open to any suggestions

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ON - GROUND
ON - LINE
PLACEMENT
ON - AIR
THE CAMPAIGN
Achieves maximum impact 250 Million Viewers can
be reached in 4 Month.
Gets differentiation through co-operating with a
partner who knows the importance of
beingloriginal
Uses a global language of Fashion and quality
Music, that appeals to consumers when they buy,
where they buy.
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24/7
WE
WORK
MAKE GLOBAL TV WORK FOR YOUEVERY HOUR EVERY
DAY
(by opting for one of the following packages)
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FTV Diamond Sponsorship ? present XXX
to our viewers at least once an hour, 24 /7,
On-Air, On-Ground and OnLine. Get maximum
impact with a 4 month campaign reach a maximum
of 250 Million viewers as the exclusive sponsor
in your category. For the cost of 500 000 XXX
receives - Endorsement FTV will endorse your
brand with banners and on-screen logo during
suitable broadcasts Minimum exposure 12x7 sec.
banners every day - Product Placement a) FTV
will show your product being used by models in
fashionweeks, FTV beach, Awards Minimum
exposure 10 x 3 min. clips (3 placements per
clip). Each clip gets 60 exposures over 4
month total 600 exposures.
b) FTV will show your product being used by
models in their daily life in programs like A day
in the life
of Minimum exposure 10 x 3 min. clips (3
placements per clip). Each clip gets 60 exposures
over 4 month total 600 exposures. - Event
Sponsorship FTV will associate your brand with
events on the ground FTV will broadcast 4 x 1
Minute Clips of XXX Events (Provided by XXX) 30
exposures per clip over 4 month total
120 exposures. XXX will be included in 6 FTV
Parties and appears in on ground activity and
promotion. Also XXX will be included with 3
placements in each 1min. Party clip. 30
broadcasts per clip total of 120
exposures. - Classical Advertising Show your
adverts on FTV Minimum exposure 12 x
20 sec. advert every day - Website Promotion Be
present on FTV online with banners, hotlinks and
downloads of your broadcasts. XXX will be
promoted for 4 month on 10 of the area on FTV,
Model Awards and Fmen websites who will
be interlinked with the XXX website. Estimated
impressions 20 millions equivalent to 4
million visitors
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FTV Platinum Sponsorship ? present
XXX to our viewers at least once an hour, 24 /7,
On-Air, On-Ground and OnLine. Get impact with a
4 month campaign reach approx. 180 Million
viewers. For the cost of 250 000 XXX
receives - Endorsement FTV will endorse your
brand with banners and on-screen logo during
suitable broadcasts Minimum exposure 9x5 sec.
banners every day - Event Sponsorship FTV will
associate your brand with events on the ground
FTV will broadcast 4 x 1 Minute Clips of XXX
Events (Provided by XXX) 30 exposures per clip
over 4 month total 120 exposures. -
Classical Advertising Show your adverts on FTV
Minimum exposure 12 x 20 sec. advert
every day - Website Promotion Be present on FTV
online with banners, hotlinks and downloads of
your broadcasts. XXX will be promoted for
4 month on 10 of the area on FTV, Model Awards
and Fmen websites who will be interlinked
with the XXX website. Estimated impressions 20
millions equivalent to 4 million visitors
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FTV
YOU
Viewers
Channel
Message
Relevance
Backstage
Front stage
Value
Benefit
Image
Reach
Economic
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For your questions
kindly contact
Yaron M. Jakubowicz, MSc (LSE)Marketing Brand
Manager fashion tv 10/12 rue Hamelin75016 Paris,
France Tel. [phone] Fax. 33 (0)1
45 05 45 44 E-Mail Yaron_at_ftv.com
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• APPENDIX

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EMS 2003

• The European Media Marketing Survey (EMS) is
  the industry standard.
• EMS collects detailed information on the
  behaviour of 40 million upmarket Europeans across
  16 countries.
• EMS 2003 is based on over 27,000 interviews.

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Influential Opinion Leader
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Frequent Int'l Business Activities
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Managers Higher
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Decision Makers
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Top Int'l Decision Makers
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EMS Business
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High Net Worth Individuals
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International Air TravelAny
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International Air Travel3 trips
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International Air Travel6 trips
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First/Business in Europe
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First/Business ex Europe
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Long Haul Air TripsAny
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Long Haul Air Trips3 trips
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Int'l Business Air TripsAny
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Int'l Business Air Trips3 trips
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Int'l Business Air Trips6 trips
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Int'l Private Air TripsAny
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Int'l Private Air Trips3 trips
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Int'l Private Air Trips6 trips
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31 Hotel Nights for Business
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11 Hotel Nights for Pleasure
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Alcohol
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Watches / Jewellery
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Perfume / Cosmetics
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Cigarettes
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Perfumes over 150
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Cosmetics over 150
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Skin Care Products over 150
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Desktop Computer
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Laptop Computer
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Palmtop Computer
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Games Console
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TV Set
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Watches over 750
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Type of Car, Main or SecondHatchback
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Type of Car, Main or Second Station Wagon/Estate
Car
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Type of Car, Main or Second Space Cruiser
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Type of Car, Main or Second Saloon
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Type of Car, Main or Second 4x4
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Type of Car, Main or Second Coupé/Sports
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Purchased Last Year Main or Second Car
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Number of Cars in Households None
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Number of Cars in Households 1
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Number of Cars in Households 2
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Number of Cars in Households 3
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3 Visits / Year
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6 Visits / Year
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Heavy Users
80
Less Frequent Users
81
Light Internet Usage
Light Usage 5 hours or less a week
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Medium Internet Usage
Medium Usage 6-10 hours a week
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Heavy Internet Usage
Heavy Usage 11 hours or more a week
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Beer
85
Wines / Champagne
86
Whiskey
87
Owns Shares, Equities, Bonds
88
Holds a Gold Credit Card
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Arts Oriented
Arts oriented people who have visited either a
theatre, ballet/opera, concert or
a museum/Gallery, art exhibition at least 6 times
in the past year.
90
Gender Repartition
91
Age Repartition
Universe 18
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ESOMAR Social Class
93
Weight of Internet Usage
94
Mobile Phone Users
95
Place of Viewing Fashion TV in the last 30 days
96
Education
97
Language Spoken
98
Key Target Groups