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MC70

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MC70 DESIGNED FOR ENTERPRISE MOBILITY Launch January 11,2006 Symbol Confidential – PowerPoint PPT presentation

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Title: MC70


1
MC70 DESIGNED FOR ENTERPRISE MOBILITY
Launch January 11,2006
Symbol Confidential
2
The Value Proposition
MC70 is designed for enterprise mobility to
provide a low total cost of ownership in
ordinary and extraordinary environments! The
MC70 delivers everything your mobile task workers
need to increase productivity and efficiency
inside and outside your wallsfrom field workers
repairing equipment to drivers delivering
packages, hospital workers check lab results and
medication orders, law enforcement officers
issuing citations and more.
3
Opportunity
  • Next generation of the very successful PPT88XX
    series
  • Over 250,000 units sold overthe past 2.5 years-
    PPT88XXseries is widely recognized as the
    first ruggedized EDA ever
  • Opportunity to EXPAND the installed base into
    previously untapped vertical markets
  • KEY VERTICAL
  • FIELD FORCE SALES
  • AND SERVICE !

4
MC70 Executive Summary
  • The MC70 is a rugged, compact, lightweight
    TNT-based EDA with ubiquitous wireless
    connectivity (WAN/LAN/PAN).
  • Key features include
  • Color QVGA display,
  • 1D Scanner/2D Imager,
  • Converged voice and data Voice over LAN/WAN,
  • User-accessible memory (SDIO) and Windows Mobile
    OS.
  • The MC70 has an industrial specification in
    terms of drop, temperature and sealing leveraging
    industrial components for use in demanding
    environments.
  • The MC70 has an ergonomic, compact EDA form
    factor
  • The MC70 is targeted to task workers in
    Government, Security, Retail, Field Force Sales
    and Service and Logistics where multi-mode
    wireless voice and data communications is a key
    requirement.

5
MC70 Target Markets
  • Field Service/Field Sales
  • Applications
  • Asset Management
  • Inspection and Repair
  • Dispatch
  • Maintenance
  • Meter Reading
  • Transportation and Logistics
  • Applications
  • Fleet Management
  • Asset Management
  • Pickup and Delivery

TL
6
Target Markets
  • Healthcare
  • Applications
  • Patient Management
  • Nurse Call
  • Patient ID
  • Medication Administration
  • Specimen Collection
  • Government
  • Applications
  • Postal Applications
  • Law Enforcement
  • Asset Management
  • Automated Citation
  • Fleet Management
  • Homeland Security

7
MC70 Product Snapshot
  • Common architecture across Symbol Rugged Mobile
    Computers
  • Windows Mobile 5.0
  • Intel XScale processor _at_ 624 MHz
  • 4 to concrete drop spec 1,000 x ½-meter tumble
    spec
  • IP54 Sealed
  • 3.5 QVGA color display
  • Standard 1D Laser 2D Imaging with intuitive
    aiming
  • Wireless networking (WAN-LAN-PAN Voice and Data)
  • Li-Ion Smart battery 1900 mAh _at_ 3.7V
  • (2X) battery available
  • Numeric or QWERTY backlit keypad

8
MC70 Product Positioning
EDA
MC50
MC70
9
MC70 Product Positioning
EDA
MC50
MC70
10
Configurations-1x battery
Order P/N Order P/N Description List Price Discount Category
Standard Battery (1900 mAh) Standard Battery (1900 mAh) Standard Battery (1900 mAh) Standard Battery (1900 mAh)
7090 7090 7090 7090
Windows Mobile Premium Edition (LAN/PAN) Windows Mobile Premium Edition (LAN/PAN) Windows Mobile Premium Edition (LAN/PAN) Windows Mobile Premium Edition (LAN/PAN)
MC7090-PG0DJRFA7WW 802.11a/b/g, BT,1D Scanner, 15 Numeric Keypad, Standard Battery 2,195 1A
MC7090-PK0DJRFA7WW 802.11a/b/g, BT, 2D Imager, 15 Numeric Keypad, Standard Battery 2,395 1A
MC7090-PK0DJQFA7WW 802.11 a/b/g, BT, 2D Imager, QWERTY Keypad, Standard Battery 2,395 1A
7004 7004 7004 7004
Windows Mobile Phone Edition (WAN/PAN) Windows Mobile Phone Edition (WAN/PAN) Windows Mobile Phone Edition (WAN/PAN) Windows Mobile Phone Edition (WAN/PAN)
MC7004-PGCDJRHA700 eGRPS, BT, 1D Scanner, 15 Numeric Keypad, Standard Battery 2,395 1A
MC7004-PKCDJRHA700 eGRPS, BT, 2D Imager, 15 Numeric Keypad, Standard Battery 2,595 1A
MC7004-PKCDJQHA700 eGRPS, BT, 2D Imager, QWERTY Keypad, Standard Battery 2,595 1A
11
Configurations-1x battery
Order P/N Order P/N Description List Price Discount Category
Standard Battery (1900 mAh) Standard Battery (1900 mAh) Standard Battery (1900 mAh) Standard Battery (1900 mAh)
7094 7094 7094 7094
Windows Mobile Phone Edition (WAN/LAN/PAN) Windows Mobile Phone Edition (WAN/LAN/PAN) Windows Mobile Phone Edition (WAN/LAN/PAN) Windows Mobile Phone Edition (WAN/LAN/PAN)
MC7094-PGCDJRHA7WW eGRPS, 802.11 a/b/g, BT, 1D Scanner, 15 Numeric Keypad, Standard Battery 2,595 1A
MC7094-PKCDJRHA7WW eGRPS, 802.11 a/b/g, BT, 2D Imager, 15 Numeric Keypad, Standard Battery 2,795 1A
MC7094-PKCDJQHA7WW eGRPS, 802.11 a/b/g, BT, 2D Imager, QWERTY Keypad, Standard Battery 2,795 1A
12
Configurations-2x BATTERY
Order P/N Order P/N Description List Price Discount Category
Extended Battery (3800 mAh) Extended Battery (3800 mAh) Extended Battery (3800 mAh) Extended Battery (3800 mAh)
7090 7090 7090 7090
Windows Mobile Premium Edition (LAN/PAN) Windows Mobile Premium Edition (LAN/PAN) Windows Mobile Premium Edition (LAN/PAN) Windows Mobile Premium Edition (LAN/PAN)
MC7090-PG0DJRFA8WW 802.11a/b/g, BT,1D Scanner, 15 Numeric Keypad, Extended Battery 2,2,45 1A
MC7090- PK0DJRFA8WW 802.11a/b/g, BT, 2D Imager, 15 Numeric Keypad, Extended Battery 2,445 1A
MC7090- PK0DJQFA8WW 802.11 a/b/g, BT, 2D Imager, QWERTY Keypad, Extended Battery 2,445 1A
7004 7004 7004 7004
Windows Mobile Phone Edition (WAN/PAN) Windows Mobile Phone Edition (WAN/PAN) Windows Mobile Phone Edition (WAN/PAN) Windows Mobile Phone Edition (WAN/PAN)
MC7004-PGCDJRHA800 eGRPS, BT, 1D Scanner, 15 Numeric Keypad, Extended Battery 2,445 1A
MC7004-PKCDJRHA800 eGRPS, BT, 2D Imager, 15 Numeric Keypad, Extended Battery 2,645 1A
MC7004-PKCDJQHA800 eGRPS, BT, 2D Imager, QWERTY Keypad, Extended Battery 2,645 1A
13
Configurations-2x BATTERY
Order P/N Order P/N Description List Price Discount Category
Extended Battery (3800 mAh) Extended Battery (3800 mAh) Extended Battery (3800 mAh) Extended Battery (3800 mAh)
7094 7094 7094 7094
Windows Mobile Phone Edition (WAN/LAN/PAN) Windows Mobile Phone Edition (WAN/LAN/PAN) Windows Mobile Phone Edition (WAN/LAN/PAN) Windows Mobile Phone Edition (WAN/LAN/PAN)
MC7094-PGCDJRHA8WW eGRPS, 802.11 a/b/g, BT, 1D Scanner, 15 Numeric Keypad, Extended Battery 2,645 1A
MC7094-PKCDJRHA8WW eGRPS, 802.11 a/b/g, BT, 2D Imager, 15 Numeric Keypad, Extended Battery 2,645 1A
MC7094-PKCDJQHA8WW eGRPS, 802.11 a/b/g, BT, 2D Imager, QWERTY Keypad, Extended Battery 2,845 1A
14
MC70 Accessories
Part No. Description Discount category List Price
CRD7000-1000R Single Slot Serial/USB Charge Cradle (w/spare battery charging) 1A 150.00
CRD7000-4000E Four Slot USB/Ethernet cradle 1A 580.00
CRD7000-400E Four Slot USB/Ethernet cradle includes PS DC cable and US line cord 1A 730.00
CRD7000-401E Four Slot USB/Ethernet cradle includes PS and DC cable 1A 716.00
50-14000-147 Power Supply for Single Slot Cradle 1A 35.00
VCD7000-P000 Vehicle Cradle w/ Serial pass thru 1A 360.00
25-70979-01 Auto Charge Cable (Cigarette Lighter Adapter) 1A 150.00
25-70980-01 RS232/charging cable 1A 60.00
25-70981-01 USB/charging cable 1A 60.00
21-70982-01 Snap-on handle 1A 150.00
MSR7000-100 MSR 1A 250.00
11-70983-01 Rigid Holster 1A 25.00
MC70EAB00 1X battery w/ door 1A 70.00
MC70EAB02 2X battery w/ door 1A 120.00
11-77967-01 Fabric holster 1A 65.00
25-76793-01 Dex cable 1A 90.00
15
Selling Customer Services
  • Sell Service from the Start Bronze with
    every MC70 at the time of product sale
  • Results in increased revenue opportunity
  • Provides multi-year coverage
  • Significant cost savings with known repair costs
    for the life of the agreement
  • Ensures customers investment is protected

16
MC70 Customer Services
Service Offering Time of Purchase Length of Coverage Service Offer Levels Targeting Your Customers
Service from the Start Purchase up front with the hardware OR Purchase within 30 days of hardware purchase Three years Bronze Gold Sell with the initial hardware purchase - or within the first 30 days of purchase.
Service Center Support Purchase at any time One year Bronze Gold Best for customers that did not purchase service up front with the hardware as an annual term offering, or for renewal option.
  • Geographic availability
  • TASS

1-year coverage available in EMEA
17
Customer Service Level Details
Service Support Bronze Gold
Three-Day Turnaround Time1 3 Days Express Service/Advanced Exchange1,2 (same day shipment of replacement unit)
Covers Normal Wear and Use ? ?
Includes all Materials, Parts and Labor ? ?
Access to MySymbolCare Self-Service Portal3 ? ?
Telephone Support with Defined Response Time ? ?
Telephone Support
MondayFriday Coverage ? ?
8 a.m.5 p.m. Coverage ? ?
Response 4-hours 2-hours
Service Center Options
Comprehensive Coverage Option/Custom Option/Custom
Application Loading Option/Custom ?
Battery Maintenance3 Option/Custom ?
Configuration Management Option/Custom ?
1 Turnaround time does not include time in
transit 2 Customer-supplied spares required 3
Currently available in The Americas
18
Symbol/Cingular Advantage Program
  • Symbol Cingular Activation Program
  • Cingular is Symbols MC70 WAN US launch partner
  • Strategic decision to manage activation process
  • Improve quality and consistency of end customer
    activation experience
  • Adds between 40 and 200 per Symbol device
    activated on Cingulars network to your bottom
    line.
  • Allows you to become a Cingular co-sell Data
    Solution Partner
  • How to Participate Its Easy
  • Complete a simple non-binding one page agreement
  • Where to Sign up
  • Website http//www.cnm.net/Activation.html
  • Phone 877-823-5000
  • E-mail symbol_at_cnm.net
  • Questions Call Ken Rey _at_ 303-513-0961
  • How to Activate
  • Work with Cingular sales rep to get customer rate
    plan and billing information
  • Submit Activation Form to CNM
  • CNM activates and ships the SIM cards

19
THANK YOU !
  • MC70

20
MC70Back Up Slides
  • MC70

21
MC70 Competitive Advantage with Cm2
Capture
Move
Manage
  • Usability
  • Compact design light weight
  • Enhanced ergonomics
  • Bright Color Display
  • Scanning
  • 1D Scanning or 2D Imager
  • Image Capture
  • Keyboards
  • High quality tactile feedback
  • Choice of numeric or Qwerty (backlit)
  • Touch/stylus input option
  • System
  • Big memory footprint
  • High performance battery life
  • Connectivity
  • BlueTooth
  • High Performance 802.11 a, b g
  • EGPRS 850, 900, 1800 1900 MHz
  • High speed USB Ethernet (via cradle)
  • Latest wireless security with room to grow
  • Low cost, high performance cradles chargers
  • Development
  • Modern RAD development tools
  • MSP tool integration
  • Support
  • MSP logging, control management tools
  • Manageable batteries
  • Lifecycle
  • Latest architecture for long life
  • Feature rich OS provides application headroom

22
Summary of MC70 Features
1D scanner or 2D Imager
Headset jack gt20K insertions
Large speaker, mic, high quality receiver and
transducer
Dedicated Push-to-Talk button
Scan/Action Buttons (1M actuations)
Windows Mobile 2005 (aka Magneto)
3.5" Color QVGA (complete picture frame gasket)
with backlight
802.11a/b/g Integrated (WiFi)
VoIP (P2P, PBX, PTT)
Touchscreen
Mobility Services Platform Agent
User Accessible SDIO slot (w/ cover)
Durable casing design
Latest Intel Bulverde processor
Approx. 11-12 oz (lt400 grams)
Lithium-Ion 1900 mAh 3800 mAh Smart Battery
Keyboard lock button
64MB RAM/ 128MB ROM
NAV or QWERTY layout optimized for voice
Recessed buttons
23
MC70 QWERTY Keypad
24
MC70 Numeric Keypad
25
Why the MC70 is better!
  • MC70 designed for attaching accessories
  • Two slots on lower sides that align and support
    accessories
  • Two recesses that can be utilized for snap-on
    attachments
  • Recesses on either side of the connector
    providing additional support
  • Removable clips at the top and bottom of the unit
    for attaching a hand strap
  • MC70 SDIO slot has a cover held in place with two
    screws
  • Deters moisture and dust from entering the unit
  • Improves acoustic performance of the speaker by
    providing a sealed chamber
  • Deters theft of SD cards by associates
  • MC70 design guided by acoustic consultants
  • Selection of the best acoustic transducers
    possible
  • Critical transducer mounting
  • Large speaker as well as good quality receiver
    and microphone

26
MC70 Accessory Ecosystem
  • Maximum reuse of existing designs (MC50/MC3000)
  • Cradles
  • Single slot Serial/USB with spare battery
    charging (standard and extended capacities)
  • Modular four slot Ethernet cradle
  • Vehicle Cradle with Serial Pass through
  • Four slot battery charger Toaster
  • Communication/Charging Cables
  • Serial and USB charging cables
  • Printer Cables CMP (Symbol Plus Model)
  • Auto Charger
  • Snap on Trigger Handle
  • Snap on MSR

27
Other Great Accessories
Single slot cradle
Vehicle cradle
Trigger handle (aka pistol grip)
Magnetic stripe reader
4 slot cradle
28
MC70 1X vs. 2X side profile of battery
dimensions
1X or 1900 mAh
2X or 3800 mAh
29
Symbols Unique Feature Set
Defining Features
Symbol Advantage
  • Ergonomic compact form factor
  • Integrated advanced data capture options
    (scanning, imaging)
  • Multiple keyboard and scanning options
  • Large ¼ VGA Color LCD for indoor/outdoor
    environments
  • Robust manageability and voice quality
  • Multiple battery options to meet the needs of the
    mobile worker
  • First platform-based Rugged EDA device
  • Targeting traditional MOBILE task workers
  • Focused on field force automation and TL Markets
  • Ubiquitous connectivity
  • First PAN/LAN/WAN in the TNT category
  • Converged Voice and Data (Voice over LAN/WAN)
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