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Niederösterreich/Lower Austria

• Mostviertel
• 112 towns and villages, 390.000 inhabitants
• 1.100.000 nights, 15 private and farm holidays
• 12.670 guest-beds
• 6 regional tourism organisations
• 4 Leader regions

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Where is Mostviertel?
Upper Austria
Danube
St. Pölten
Ötscher
Mariazell
Styria
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A flourishing region. Mild and wild.
Mild.
Danube
Wild.
Mariazell
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A place for families and bonvivants.
Linz
Wien
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Arrivals and nights 1995 2006
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Nights per month 2001 2006
Nächtigungsentwicklung nach Monaten 1999 - 2005
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task development and training target providers
Organisation Partners
task marketing target visitor
Austrian Chamber of Agriculture / ministry
Austrian National Tourist Office
Holidays on the Farm
8 prov. asso. Holidays on the farm
9 provincial tourism organisation
8 Provincial Chambers of agriculture
regional chambers of agriculture
town and regional pools of renters
town and regional tourism organisation
Hotels,inns,room renters, BBs and others
(all) farms
Holiday Farms
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Organisational structure 1996

• Management by honorary officals
• Organisations with manager have 60 80
  overheads
• Double tracking
• Little involvement of enterprises
• No influence of provincial tourism organisation
• Many organisations without clear competences

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Consequences for the regional tourism
organisations in Lower Austria

• Professionalisation of the regional tourism
  organisations
• Concentration of funds and personell
• Clear Organisational structure with participation
  of businesses and local and provincional
  government
• Synergies on all scales
• Harmonization of subsidies for infrastructure and
  marketing
• From 6 town and regional tourism organisations to
  Mostviertel Tourism

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Mostviertel Tourismus GmbH

• Founded in 2000
• 11 employees
• 3,5 million Euro budget in 2007
• A long way to a professional organisation

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Support farm holidays Mostviertel

• 1 person 170 enterprises
• Activities
• Consultations about subsidies
• Quality controll
• Assistence in planning packages
• Coordinating marketingplans
• Information of members

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Ownership of Mostviertel Tourism
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Budget 1996 2007 in 1.000 Euro
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Scope of duties in a tourism destination

• Core business system
• Sales
• Branding
• Quality management
• Knowledge management
• Destination Management Company

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Travel agency Mostviertel Tourism

• Since 1. 1. 2001 travel agency concession
• Contracts with main business partners
• Sales agency since may 2001
• Contracts with more than 100 travel agencies and
  tour operators
• More than 8.000 nights with a conversion of
  about Euro 300.000,-

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What are we doing exactly?

• 2 employees information and incoming desk
• Acquistion through sales agent
• Workshops and fairs
• Direct mails to travel agencies and tour
  operators
• Reservation office
• Contracts with travel agents and tour operators
• Clearing for small partners

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Why active incoming as a regional tourism
organisation?

• Service for the guests
• Contact to our business partners we bring
  business
• Own products
• Help for small units
• Additional revenue for the own organisation

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Booking fee

• Individuals 10
• Travel agency 15
• Tour operators 20 and more

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