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E-business / E-marketing Destination Management
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Destination Management System (DMS)

• Goal using modern information technology to
  support the diverse tasks of tourism
  destinations.
• Main element central database
• One system, maximum marketing opportunities
• Total solutions (from panorama pictures to
  reservation buttons for hotel home pages)

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Milestones

• 1978 Foundation of the company
• July 2000 Listed on the stock exchange
• At present One of the leading developers and
  providers of information systems for the tourist
  industry
• Turnover 2005/2006 Euro 16.7 million
• 100 employees
• Sites Austria, Germany, Switzerland, Italy, the
  Benelux countries, Spain and Bulgaria

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feratel DMS figures

• Destinations 3,600
• Accommodations 68,000
• Brochure inquiries 4 mill.
• Reservation requests / Offers 1.5 mill.
• Reservations 430,000
• Reservation sales 100 mill.Figures for 2005

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References international

• Switzerland
• St. Moritz
• Gstaad
• Davos
• Basel
• Luzern
• Zermatt
• Germany
• Rheinland Pfalz
• Ulm
• Saarland

• Italy
• Friaul
• Courmayeur
• Livigno
• Austria
• Salzburgerland
• Zillertal
• Dachstein Tauern
• Kitzbühel
• St. Anton
• Neusiedlersee
• Süd-West Steiermark
• Phyrn-Priel Region

• Further international Installations
• Czech Republic
• Slovakia
• Slovenia
• Bulgaria
• Spain
• Netherlands

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D e s k l i n e

• DMS Destination Management System for Tourism

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Data management by tourist organisation
Data management by service providers
feratel HotelClient
Via interworking to the relevant hotel programme
C O N T E N T D A T A B A S E
Marketing-/ Distribution Channels
Internet modules
MobileServices
Infoterminal
GuestCard
ExpertClient
Card material Card information Registration /
acceptance Software
Lessor profile Room search /vacancies Online
bookings Last minute Ordering of
brochure Restaurant guides Activities
infrastructure/information topics Maps of
regions/city maps Statistical tools
Adressmanagement CRM Enquiry management Booking
module Package module Registration module Add-on
modules
Mobile internet portal SMS service
Information facilities
Homepage / CMS
Online concept Content management system Hosting
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Destination Management System Deskline
Town portals www.salzburg.info www.saalbach.com
Regional portals www.lammertal.com www.nationalpa
rk.at
Provincial portals www.salzburgerland.com
feratel content portals www.feratel.com www.tw1.at
Hotel portals Hotel homepages
Information terminal
Mobile services
LTO Local tourism organisations
Call center CRS operator
TA Travel agencies
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Salzburg Province 2005 figures

• 12 regions in the Salzburg province are connected
• Annual sales of 9.39 million of this 1.15
  million on-line
• 18,818 reservations (20 in comparison to
  previous year)
• 6,523 operations on the system of these, 3,000
  with a total of 26,150 bookable beds
• 100,000 e-mail inquiries to individual hotels

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• Thank you for your attention.