Folie 1

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(No Transcript)
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• General information
• Mission statement
• The 4 Ps
• Our own impressions

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General information

• Founder Anita Roddicke (England)
• sold to LOréal
• 2000 Shops in 54 countries
• 2005 turnover of 600 million euro

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Mission statement

• No animal tests
• Every person is beautiful in its own way
• Protect the environment
• Take care for human rights
• Support of little factories

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The 4 Ps

• Price
• The price and the quality are in a good
  relationship to
• each other
• Product
• several products
• to use them for the body
• Cosmetics
• also toiletry products

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• Promotion
• no promotion
• mission statement-public relation
• leaflets
• homepage
• famous don't advertise anymore
• Place
• There are a lot of Shops around the world!
• For example in Africa, Asia, Europe, UK ,

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Our own impressions

• With an employee
• do you like your job?
• what do you thinkl about the Bodyshop?
• is the bodyshop expensive?
• what is your target group?
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• With customers
• do you often buy in the Bodyshop?
• why do you like the shop?
• what do you do in the body shop?
• are you often in the shop?
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