Folie 1

1
ICEF Online an overview for Educators
Service providers
Bridging both business and social networking, the
Virtual Workshop 3.0 enables individuals and
organizations to build contacts, relationships
and sales channels in a forward-thinking and
cost-effective manner.
2
Find (and be found) by agents

• Connect with over 1,000 agents from over 100
  countries
• Access the platform 24/7, means you can find and
  be found regardless of time zones.

2
3
ICEF Online home
4
Screen agents

• All agents are pre-screened by ICEFs agency
  department must supply 4 educator referees, who
  are contacted to validate their support for each
  applicant
• Agents are encouraged to list contact details for
  their referees in their profiles
• Agents can be privately rated by educators,
  according to their performance, importance, or
  other criteria.

4
5
Agent Profile View
6
Agent Profile View (continued)
7
Meet agents

• All year round in the Virtual Workshop
• Meet with existing agents and new agents
• All agents at ICEF Workshops receive 12 weeks
  free access to the Virtual Workshop, which can be
  upgraded to full membership

7
8
The meeting hall
9
Train communicate with agents

• Live chat (text or voice) provide training
  resources for agents to download study
• ICEF Agent Training Course to be released
  later this year
• Education Agent Training Course (Australia)
  study online for free, then pay to do the test at
  an ICEF workshop

9
10
Live chat
11
New conversation (email)
12
Support agents

• Support your agents with up-to-date approved
  marketing materials
• Many marketing materials are stored in one
  central location, easily accessible to large
  numbers of agency staff, in all locations
• Agents can download distribute to prospective
  students
• Allow agents to order hard copies to be posted /
  couriered

12
13
Resource viewing and ordering
14
Who uses ICEF Online?

• Over 1,250 educators, agents and service
  providers from 128 countries
• Quality assured (prospective and current)
  business partners
• All ICEF Workshop participants receive 12 weeks
  free access to the Virtual Workshop the ideal
  platform for follow-up

14
15
Membership statistics

• Launched in November 2006
• Current membership figures
• Agents 1,078 from 109 countries
  Educators 169 from 27 countries Service
  providers 8 from 6 countries
• See www.icefonline.com/clients.html

15
16
Agent members

• Current membership figures are
• Agents 1,078 from 109 countries
• Top 10 membership countries
• Russia - 111 Spain - 33
• China - 68 Brazil - 32
• Japan - 64 Turkey - 31
• India - 59 Germany - 30
• South Korea - 35 Australia - 28

16
17
Usage statistics

• From November 2006 to September 2009
• Over 110,000 member profiles viewed
• Over 55,000 messages sent
• Over 2,300 provider supplied marketing documents
  files uploaded for agents to download share
  with prospective students

17
18
Virtual Workshop 3.0 new features

• Set-up and run text or voice chats with agents,
  educators and service providers
• Simplified navigation, richer profiles, and the
  ability to create unlimited image galleries, as
  well as downloadable orderable marketing
  materials
• Feeds of recent messages, partner activity, new
  members, new discussion forum topics and the
  latest market intelligence downloads and
  resources

18
19
Account home
20
Educator Profile View
20
21
Educator Profile View (cont.)
21
22
Open networking area

• Read current industry news and member
  announcements
• Discuss topics of interest with agents, educators
  and service providers
• Promote special offers and new programs to agents
• Click to view profiles of commenting members and
  communicate privately

22
23
Open networking area
24
Client feedback - Virtual workshop educator
members
I have at least 50 new agents and have had 3
enrolments to date Keith Pollard - Harrogate
Tutorial College, UK I am very happy with the
contacts made. I have tracked at least 5
enrollments through this service in a short
amount of time and that has proven to be very
successful for the little amount of time and
effort I took to set up my profile and send out
letters to prospective agents. Arlene Spencer
- Fulton-Montgomery Community College State
University of New York, USA
24
25
Pricing Virtual workshop

• One time account set-up 250
• Annual fee 995
• Total for first year 1,245

25
26
ICEF Workshop Special Offer

• Pay 795 for your first 12 months 000 set-up
  fee
• Discount of 450
• Offer valid until your 12 week trial account
  closes

26
27
Enquiry generation

• Receive direct exclusive enquiries ONLY from the
  source countries you choose
• Purchase extra enquiry credits any time
• Manage enquiry page content enquiry form which
  show on HyperStudy.com when students search for a
  study level / programme type / location you offer

27
28
Manage motivate agents

• Enquiry generation service provides your agents
  with your enquiries to follow up and convert to
  enrolments
• Free enquiry management system helps agents
  professionally manage all enquiries

28
29
Enquiry generation
29
30
Enquiry page and form
30
31
Enquiry management (included with Enquiry
generation)

• View / update enquiry details add notes or
  attach files to an enquiry
• Set up single / multiple auto-responder messages
  with attachment/s
• Manually and / or auto-forward enquiries to
  agency partners or staff
• Search export enquiry data using various
  criteria

31
32
Enquiry generation home
33
Client feedback - Enquiry generation
... the best marketing investment we've made to
date ... helped refocus the college's direction
and increased our student numbers... we are now
at full capacity and looking to expand our
operations. Elizabeth Bence - Owner Elizabeth
Bence School of Fashion, Australia Over the past
6 years we have increased our student numbers and
kept our diversity at a good level. Our leads
have had a conversion rate of around 5. The ease
of use of the system made it easy for us to work
with, keep track of, and evaluate our enquiries.
Martin Crawford - Administration Manager Bond
University, Australia
33
34
Pricing Enquiry generation
400 EURO credit approx. 80 enquiries 800
EURO credit ( 5 volume bonus) approx. 168
enquiries 1200 EURO credit ( 10 volume
bonus) approx. 264 enquiries 1600 EURO
credit ( 15 volume bonus) approx. 368
enquiries 2000 EURO credit ( 20 volume
bonus) approx. 440 enquiries
34
35
What next ?

• Email hkreiner_at_icef.com with questions
• Use your free 12 week Virtual Workshop account to
  follow up after the workshop
• Get 1 1 training _at_ the ICEF Online table
• Order enquiry generation via www.icefonline.com
  or the ICEF Online table
• THANK YOU

35