What is SEO & On-page Optimization

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ON-PAGE SEO
SEARCH ENGINE OPTIMAZATION
By Nirali Patel
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Table of Content
About
On-Page SEO
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Classification
Key Aspects
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4
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About SEO
SEO, or Search Engine Optimization, is a set of
practices and techniques aimed at optimizing a
website to improve its visibility and ranking on
search engine results pages (SERPs). The primary
goal of SEO is to increase the chances of a
website being found by users when they search for
relevant terms on search engines like Google,
Bing, or Yahoo.
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Classification of SEO
Off-Page SEO
Local SEO
On-Page SEO
Technical SEO
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On-Page SEO
On-page SEO refers to the optimization of
individual web pages to improve their visibility
and rank higher in search engine results. It
involves optimizing various elements on a webpage
to make it more relevant and attractive to both
search engines and users.
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Key Aspects of SEO

• Keyword Research and Usage

• Conduct thorough keyword research to identify
  relevant terms.

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Key Aspects of SEO

• Keyword Research and Usage

• Conduct thorough keyword research to identify
  relevant terms.
• Strategically incorporate target keywords in the
  page title, meta description, headers, and
  throughout the content.

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Key Aspects of SEO
2. Title Tags

• Craft compelling and concise title tags that
  accurately represent the content.

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Key Aspects of SEO
2. Title Tags

• Craft compelling and concise title tags that
  accurately represent the content.

3. Meta Descriptions

• Write informative and engaging meta descriptions
  that encourage click-throughs.
• Include relevant keywords to reinforce the page's
  content.

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Key Aspects of SEO
4. URL Structure

• Create clean and descriptive URLs.

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Key Aspects of SEO
4. URL Structure

• Create clean and descriptive URLs.

5. Header Tags (H1, H2, H3, etc.)

• Use header tags to structure content
  hierarchically.

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Key Aspects of SEO
4. URL Structure

• Create clean and descriptive URLs.

5. Header Tags (H1, H2, H3, etc.)

• Use header tags to structure content
  hierarchically.
• Include target keywords in headers where
  appropriate.

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