Mod' 16 Emotion

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Mod. 16 - Emotion

• Theories of Emotion
• 1) Peripheral
• James- Lange
• Facial - Feedback
• 2) Cognitive Appraisal
• 3) Affective-Primacy

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Peripheral Theories

• Physiological changes give rise to emotional
  feelings
• James-Lange
• Facial feedback

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Criticisms of J -L

• Same arousal occurs with different emotions
• Severed spinal cord victims -
• More complex emotions require appraisal

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Criticisms of F-F

• Paralysis of facial muscles
• Frowning smiling follow moods

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Other theories

• Cognitive Appraisal Theory - (Think - Feel)
• Affective Primacy Theory - (Feel - Think)

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Functions of Emotions

• Social signals communication
• Evolutionary - (anger/fear -gt escape)

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Yerkes-Dodson Law

• Performance interaction between arousal
  task difficulty
• Low arousal -
• Moderate -
• High -

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Cross-cultural info expressions

• Smile -
• Surprise
• Anger
• Sadness -
• cultural norms regulate how, when, where to
  express emotions

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Cross-cultural info

• 4-6 wks - all infants
• smile
• Display rules greeting with affection (US vs.
  Europe)
• Expression of Anger

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Cross-cultural info

• Interpretations
• Jap/Chinese - difficulty identifying fear / anger
  
• N. Americans - difficulty w/ contempt
• Vietnamese - difficulty w/ disgust

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Happiness

• Positive emotion, life satisfaction - absence of
  negativity
• Worldwide 84 of people are happy

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Adaptation Level theory

• becoming accustomed to good fortune occurs
• half of happiness is genetic
• environment daily appreciation

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Research findings

• Limbic system (arousal memory)
• PET Scan data
• Happiness - prefrontal cortex, temporal
  parietal areas
• Sadness - inside cortex, prefrontal, thalamus
  cerebellum

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Lie Detection

• Polygraph
• Galvanic Skin Response - Lie Detection
• Control Question technique
• Neutral questions vs
• Critical questions
• Accuracy (Wrong 25-75 of the time)
• only used in U.S.

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Emotional Appeals

• Used often by Marketing / Media
• Self-esteem, social fear, authority, pity, force,
  plain folks, associations
• Worksheet on this