Ttulo 01

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Understand your business? There are no miracles!
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Competitive Intelligence (CI)

• To give the RIGHT information
• At the RIGHT moment,
• With the RIGHT form,
• To the RIGHT person,
• So that (s)he takes the RIGHT decision.
• To collect, store, analyze and disseminate
  information gives competitive advantage.
• 95 of the necessary information is open

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From Information to Intelligence

• The integration of qualitative information in
  the same system
• is the first step to pass from
• information
• To
• intelligence

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The Competitive Intelligence Cycle
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(No Transcript)
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• Higher Education
• Threats
• Competition society excelence productivity
  profitability flexability relevance
  valorization.
• Scenarios
• Increase in demand extra-walls life long
  learning internationalization students choices
  internet.

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C.I. proposal for a Higher Education Institution

• Governance
• Chief Intelligence Officer.
• Choice of strategic areas
• potential growth sensitive to the daily
  operation improve strengths.
• Strategic Groups
• CI KM work in specific area Campus HRs
  (faculty, staff, alumni) interaction enhance
  strenghts opportunities
• Teamwork, information knowledge networks,
  multidiscipliarity,

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Organisational diagram for the proposed CI system
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Conclusions what will you achieve

• Information in different areas
• New ideas, innovations and improvements
• Increase knowledge transfer
• Better use of HR knowledge and know-how
• More close, informed and involved community
  focused in achieving institutional goals
• Decision makers more informed
• Competitive advantages

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Miguel Rombert Trigomtrigo_at_ufp.ptLuis Borges
Gouveialmbg_at_ufp.ptLuc Quoniamquoniam_at_univ-tln.
frEdson Luiz Riccio

• Thank you very much for your attention!