Folie 1

1
(No Transcript)
2
(No Transcript)
3
History
4
Foundation -Aston Martin is a manufacturer of
luxury performance cars (slogan Power Beauty
Soul) -it was founded in 1913 by Lionel Martin
and Robert Bamford -The companys name is
derived to Aston Clinton (a small village near
Buckinghamshire) and Lionel Martin, one of the
founders -Lionel Martin created the first
car -They began to produce the first car, a
four-cylinder engine on a Isotta Fraschini
chassis, in 1915 David Brown era -David Brown
Limited (under leadership of Sir David Brown)
bought the company in 1947 -that was the
beginning of the classic series cars bearing the
DB initials
5
Sir David Brown leader of the company 1947-1972
6
Product
7

• The cars
• -V8 Vantage
• -V8 Vantage Roadster
• -DB9
• -DB9 Volante
• -Vanquish S
• Accessories

8
V8 Vantage
9
(No Transcript)
10
-Production 2006-present -Engine 4,3l V8 385hp
(Top Speed 280km/h) -Acceleration 0-100km/h in
5s -Weight 1570kg -Driveline Rear Wheel Drive
11
A Variant V8 Vantage Roadster
12
(No Transcript)
13
(No Transcript)
14
DB9
15
(No Transcript)
16
(No Transcript)
17
-Production 2003-present -Engine 5,9l V12 450hp
(Top Speed 300km/h) -Acceleration 0-100km/h in
4,7s -Weight 1710kg -Driveline Rear Wheel Drive
18
0-100 in 4,9s without a roof DB9 Volante
19
(No Transcript)
20
Vanquish S
21
(No Transcript)
22
(No Transcript)
23
(No Transcript)
24

• Production 2001-present
• Engine 6l V12 520hp (Top Speed 322km/h)
• Acceleration 0-100km/h in 4,8s
• Weight 1835kg
• -Driveline Rear Wheel Drive

25
Promotion
26
There isnt any promotion in the TV or radio,
they mainly use their image but here are some
examples for other ways of promotion Aston Martin
uses -art there are pictures of cars
painted by
artists
-things for children from t-shirts over toy
cars to game cards -fashion for men and women
and leather wallets -Aston Martin has
designed its own playing cards -they have
produced some books There is also much promotion


because of the James Bond films, where cars
from Aston Martin are used and shown very
often. Of course there are tests and
reports about the cars in car magazines and
because of the high quality and the design also
good results, so in a certain way its also
promotion..
27
Price
28
Because of using high quality materials and
handbuilding the cars from Aston Martin, its an
exclusive company which has a very well-heeled
target group. Prices (without options) -Aston
Martin V8 Vantage 83000/105000 -Aston Martin
V8 Vantage Roadster 91000/122000 -Aston Martin
DB9 107000/144000 -Aston Martin DB9 Volante
116000/157000 -Aston Martin Vanquish S
182000/255000
29
a V8 Vantage in production
manufacturing a leather interior 65 hours of
work just for the seats
30
Place
31
There are Aston Martin dealers all over the world
in 24 countries. In Germany there are 12 dealers
and in the United Kingdom more than 20. The
Aston Martin shops are exclusively arranged and
they are most in famous cities.
32
Future
33
Aston Martin wants to enter into the four door
class with the Aston Martin Rapide a concept
made 2006 to make Maseratis Quattroporte
rivalry.
They are also working on a supersportscar concept
the DB1
34
Credits
Daniel Cardoso
Max Gras
Max Leibbrand
Philipp Weiß
35
(No Transcript)