The Design D in ADDIE

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The Design D in ADDIE

• Dr. Zachary Tippetts, Ph.D.
• Karta Technologies, Inc.

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Design Elements
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Design Elements
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Content

• Goals of instruction.
• Type, breadth, depth, and variability

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Design Model Elements
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Fiscal and Time Constraints
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Design Model Elements
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Learner Characteristics

• Education
• Vocabulary
• Conceptualization skills
• Age
• Previous training
• Relevant experience
• Other experience
• Motivation

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Design Model Elements
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Learning and Instructional Theory

• Blending
• Multiple Applications
• Flight

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Design Model Elements
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Media

• Usability
• Aesthetics

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Design Model Elements
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High Concept

• Design Organization Document

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Concepts

• Constraints
• Story
• Framework
• Structures

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Constraints

• You need to teach elderly persons unfamiliar with
  computers about email. Your resources include
  paper, pencil, and a computer. Training can take
  no longer than two hours. You have 50 to develop
  the training.

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Story

• What is the narrative? What is its arc?
• Classroom
• Simulation
• Test Prep
• Metaphor
• Location

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Framework Questions

• How do I reach the learning outcome?
• How do I present what the learners need to know?
• What sorts of experiences will help them learn
  this?
• When do the pieces of information need to be
  applied?
• Does my story take all these events into
  consideration??

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Structure Events of Instruction

• Gagne
• Gaining attention
• Informing learners of objectives
• Stimulating recall of prior learning
• Presenting the content
• Providing learning guidance
• Eliciting performance
• Providing feedback
• Assessing performance
• Enhancing retention and transfer

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Aesthetics

• Form shouldnt impede function
• Form should communicate value
• Form can impact performance
• The Age of Aesthetics The Substance of Style
  How the Rise of Aesthetic Value Is Remaking
  Commerce, Culture, and Consciousness. Virginia
  Posterel

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Examples

• AMEDD Veterinary Food Inspection Specialist
  training
• Cityville
• CPS Energy

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?

• ztippetts_at_karta.com

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References

• Driscoll, M.P. (2000). Psychology of learning for
  instruction. Allyn Bacon. Needleham Heights,
  MA.
• Kjærvang , U. (2007). Power of Aesthetics to
  Improve Student Learning. Retrieved March 23,
  2007 from http//www.designshare.com/index.php/ar
  ticles/aesthetics-and-learning/.