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www.mediasalles.it
MEDIA Salles is an initiative of the MEDIA
Programme of the European Union with the support
of the Italian Government
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THE MEDIA SALLES OPENING SEMINAR At Cinema Expo
International 2003 A panorama of cinema-going in
Europe in 2002. Marketing strategies by
exhibition companies for building communities
through loyalty programs At Cinema Expo
International 2003 23 June 2003
MEDIA Salles is an initiative of the MEDIA
Programme of the European Union with the support
of the Italian Government
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ADMISSIONS IN 2002 in Western Europe (16
countries)

• 931 millions
• 0.8 compared to 2001 (924 millions)

MEDIA Salles is an initiative of the MEDIA
Programme of the European Union with the support
of the Italian Government
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Western Europe - Admissions in 2002
(millions) The 5 major markets
MEDIA Salles is an initiative of the MEDIA
Programme of the European Union with the support
of the Italian Government
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CONFLICTING TRENDS The 5 major markets Growth in
UK 12.8 19,995,000 Italy 2.7
2,808,000 22,803,000 Drop
in France -0.7 - 1,355,000 Germany -7.9 -
14,015,000 Spain -4.2 - 6,094,000 -21,
464,000
MEDIA Salles is an initiative of the MEDIA
Programme of the European Union with the support
of the Italian Government
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Western Europe Admissions in 2002
(millions) The other countries
MEDIA Salles is an initiative of the MEDIA
Programme of the European Union with the support
of the Italian Government
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Market shares of domestic movies
2001 2002
Admissions in 2002 vs
2001 France 41 35
-0.7 Norway 14.9 7.5
-3.5 Spain 17.9 13.5 -4.2 The
Netherlands 9.5 10.5 1.4

MEDIA Salles is an initiative of the MEDIA
Programme of the European Union with the support
of the Italian Government
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UNITED KINGDOM Among the top 20 the following UK
(co)productions
Rank Titles Admissions 2002 2.
Harry Potter and the Chamber
of Secrets 10,558,200 5. Die Another
Day 6,884,400 12. About a
Boy 3,647,200 18. Bend it like
Beckham 2,441,100 23,530,900 Total
admissions in UK in 2002 176 millions
MEDIA Salles is an initiative of the MEDIA
Programme of the European Union with the support
of the Italian Government
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ESTONIA 2001 2002 Total
admissions 1.304 1.558 (millions)
Admissions of total
admissions Names in marble 136,000
8.7
MEDIA Salles is an initiative of the MEDIA
Programme of the European Union with the support
of the Italian Government