Title: Effective Communications With
1 Effective Communications With The C-Suite
A Financial Dialogue
2Program Objectives
- A brief overview of the make-up and key
attributes of the C-Suite - Describes the current priorities for the C-Suite
in order to understand them as an audience - Outlines an approach to the C-Suite including
speaking their language - Uses a case discussion to address a C-Suite issue
3C-Suite Composition
Data on File. Baxter Healthcare from CEO
interviews conducted and PCAB Surveys.
4Global Healthcare Trends
- 2008 Health Costs Projected 2.4 trillion and
growing - US population is ageing
- Increase in multiple chronic illnesses and
ability to treat them - Increasing medication use
- Healthcare reform
- Access to care
- Cost of care
- Comparative Effectiveness
- Shared information
- Unfunded mandates
Source Centers for Medicare and Medicaid
Services1
5Impact of Current National Economic Crisis on
Hospital Finances
- Hospital operating margins continue to be
bombarded - Reductions in elective healthcare spending
- Increasing interest rates on variable-rate debt
- Increasing bad debt associated with unemployment
and lost healthcare benefits - Steadily increasing supply costs
- Debt markets are stressed
- Cash reserves are stretched making the bond
market unattractive - Reductions in charitable donations
- Reductions in investment income
- Impact of Healthcare Reform on financial margin
- Unfunded mandates (USP797, REMS, etc.)
- Required quality reporting
- Required informatics development
- CMS rules
-
AHA. (March 2009). Rapid Response Survey, The
Economic Crisis Ongoing Monitoring of Impact on
Hospitals.
6Hospital Margins
- Percent of Hospitals with a Negative Total
Margin, 2009 Calendar Year to Date Versus Same
Period Last Year
Percent
Negative total margin experienced in 1Q 08
Negative total margin expected for 1Q 09
Source AHA (March 2009) Rapid Response Survey.
The Economic Crisis. Ongoing Monitoring of Impact
on Hospitals.
7Top 5 Priorities of Healthcare CEOs
Priority Percent Selected
Quality/Patient Safety 69
Physician Recruitment/Retention 43
Reimbursement 29
Consumer Satisfaction 25
Construction/Capital Improvements 25
What are the opportunities for pharmacy? Should
we be proactive or reactive?
Adapted from HealthLeaders Media Industry Survey
2009. HealthLeaders Media survey.. Available
at http//www.healthleadersmedia.com/pdf/
survey_project/2008-2009/CEO_final.pdf. Accessed
July 10, 2009.
89 in 10 HospitalsHave Made Cutbacks
Percent of Hospitals Making Changes in Response
to Economic Concerns since September 2008
AHA. (March 2009). Rapid Response Survey, The
Economic Crisis Ongoing Monitoring of Impact on
Hospitals.
9Healthcares Perfect Storm
We need a balance of better safety, quality of
care, and financial responsibility. Pharmacy is
ESSENTIAL
10How is Pharmacy Seen by the C-Suite
- Ancillary support service
- Drug cost focus
- Clinical impact undervalued
- Managed as a commodity
- Isolated from strategic decision making
- Unaware of the opportunities in pharmacy
11Example of Pharmacy Cost Mix
Pharmacy is different from other cost
centers, so we need to educate as to why this
isnt bad.
Data on file. Clarian Health Partners.
12Communicating Pharmacy Issues to the C-Suite
- To establish the pharmacy as a positive
contributor to the challenges - To create the perception that the pharmacy is
material to the organizations efforts in terms
of - Financial management
- Patient safety
- Clinical care
- Regulatory compliance
13You are the Most Qualified Personto Relay this
Information
- Pharmacy is the leader in medication safety
- COO Pharmacy is the only position that fully
understands both the clinical and financial
aspect of the healthcare business. - Leverage expert stature/training
- Have implemented / areimplementing system-wide
medication safety initiatives - Valued and trusted member of institution
Lacaria K, Balen RM, Frighetto L, Lau TTY,
Naumann TL, Jewesson PJ. Perceptions of the
Professional Pharmacy Services in a Major
Canadian Hospital A Comparison of Stakeholder
Groups. Longwoods Review. 20042(1). Nurses
Shine, Bankers Slump in Ethics Rating, Press
Release from the 2008 Gallup Honesty and Ethics
Poll, Available at http//www.gallup.com/poll/112
264/Nurses-Shine-While-Bankers-Slump-Ethics-Rating
s.aspx. Accessed on June 11, 2009.
14 C-Suite Expectations for Pharmacy
- Manage drug use and cost by controlling
prescribers - Distribution of products and information across
all points of care utilizing emerging technology - Clear and defined role for pharmacy expertise to
be available at the point of care - Redefinition of the basic systems and services to
meet the changing organizational model - Creative and innovative solutions that align with
organizational goals and direction - Balancing act that requires collaboration and
new skills
15Six Key Questions From the C-Suite
- Are we buying drugs at the best possible
advantage? - Are sound business principles and practices being
applied to all pharmacy operations? (i.e., Is
the pharmacy business being approached as the
large business enterprise it has become?) - Are patient billing and revenue processes for
pharmacy sound and routinely monitored? - Are pharmacy resources, including drugs, supplies
and manpower, properly controlled and managed? - Are patient outcomes and medication safety
concerns properly balanced with financial
considerations in the pharmacy department? - Are all pharmacy entrepreneurial opportunities
identified, explored, and pursued when
appropriate?
16Value of Clinical Services
In one study, decline in ADE for ICU patients
with clinical pharmacists on rounds(Preventable
ADEs per 1,000 patient days)
66 decline
Baseline
9-Month Follow-up
Source. Leape LL et al. JAMA 1999282267-270
17Clinical Pharmacist Impact
Source Boyko et al. Am J Health-Syst Pharm.
1997541591-1595.
18 On the Same Page . Speaking the
Same Language.
- COO, CFO, CEO Comments
- If you dont report, do you really care?
- If you provide information that wasnt
requested, it can make a big impression. - What do they read ?
- What can pharmacy provide ?
- What keeps them up at night ?
- Can pharmacy insight allay their fears?
- What do they need ?
- We probably have the right prescription for their
diagnosis !
19Have A Good Measurement System
- Accurately Measure Current Status of Performance
(where are we at now) - Measurement System Provides the breakdown of
Opportunities (what do we need to do to hit
target) - Able to explain variations (is the change due to
volume, intensity LOS, price increase
20Dashboards are Expected
- Definition A visual method for displaying and
sharing Key Performance Indicators (KPI). - Application
- Usually 4 10 KPIs with thresholds, targets, and
alarms - Identify trends
- Cost and workload ratios (drug cost / Pt D FTEs
per AdjPD) - Performance (response time patient wait times)
21Flex Budget
- Definition
- A budget that adjusts or flexes for changes in
the volume of activity, usually associated with
admissions or adjusted patient days. A static
budget remains at one amount regardless of the
volume of activity. - Application
- Hospitals will often provide a flex budget and a
static budget comparison (variance) as a method
to explain actual financial performance on the
monthly operating statement. - Variance helps explain staffing and workload
trends, and the use of overtime.
22Adjusted Patient Day (AdjPD)
- Definition
- The AHA formula is Total Hospital Revenue
-
Inpatient Revenue - A Metric used to normalize data and account for
all services provided from the hospital by using
IP Day - Application
- AdjPD is used as a denominator for staffing or
flex budget ratios. - Caution
- For high OP volume institutions, the ratio is
highly skewed. - AHA reports national average as 1.35 (Moffitt
Cancer Center is 3.42) - OP volume is usually subject to greater
fluctuation than the IP volume. It is difficult
for disproportionately high OP volumes to compare
data to national surveys.
23Case Mix Index (CMI) My Patients are Sicker
Than Your Patients !
- Definition
- Ave RW / Pt Sum of RWs for all Providers
- Number of Patients
- Relative Weight is usually defined by patient
cost, and is a relative indicator for average
patient acuity based on level of service provided
to your patients vs. national average for a
specific DRG. CMS posts average CMI for each
DRG. - Application
- Determine if higher patient acuity is causing an
increase in Cost / PtD, or Drug Units / PtD
compared to historical levels, or national
benchmarks. - Compare specialty hospitals to general hospitals
for a specific DRG. (Moffitt Cancer Center CMI
2.17) - Assess the need for staffing level adjustments
assuming higher average acuity justifies more
resources.
24Variance
- Definition The difference between actual and
anticipated numbers. - Application
- Identify economic trends by comparing actual cost
or revenue to budgeted or flexed budget. - Required reports for variance gt 5 is common.
- Caution
- Be sure to compare the current metric with the
YTD average, and the same month the previous
year. - Determine if Accounting Dept engaged in an
accrual process where money was shifted to a
different month. Pharmacy may own the numbers,
but other people touch them.
25Days in A/R(How Long we Wait for our Money)
- Definition
- Total Accounts
Receivable Balance - Average daily
billings - Application
- A standard metric that many hospitals use to
assess the effectiveness of their patient
accounting programs to collect billed revenue. - Ideally, most hospitals try to keep A/R Days gt
60, and keep Operating Cash On Hand greater than
A/R Days.
26Operating Days Cash On Hand (COH)
- Definition
- Total Liquid
Assets - Ave. Daily Operating
Costs - Application
- Gauge the operating capital available, and if the
institution must borrow money.
27Gross Charges and Revenueaka Top Line
- Definition
- Full dollar amount of all goods and services
billed to patients. - Patient charges are determined by a formula that
must be consistently applied across all like
charges. - The charges are listed in a service or charge
master file. - Application
- Shows the amount of patient charges at full list
price before any discounts or adjustments are
applied. - Caution
- If the billing formula is changed, the Cost to
Charge Ratio (CCR) will also change and affect
historical comparisons.
28Net Revenueaka Adjusted Revenue
- Definition
- (gross charges) (contractual adjustments
discounts) net revenue - The amount the organization expects to collect.
- Application
- Pharmacy varies by service element.
- Retail we expect 100 of contracted gross revenue
- Outpatients 50 - 70 of gross charges
- Inpatients 25 - 35 of gross charges.
- Caution
- Hospitals may apply an average hospital
collection rate to the pharmacy. - If you have access to pharmacy specific
collection, through a detailed collection report,
it should be used.
29Write-OffsBad Debts and Contractual Allowance
- Definition
- What the hospital expected to collect, but was
unsuccessful. - Bad debt where the payer defaults and may be
turned over to collection agencies - The amount anticipated, minus what the hospital
accepted, following non-contractual negotiation
with the payer. - Application
- Important that write-offs for high cost drugs do
not occur without pharmacy consultation. This is
a good opportunity to identify candidates for
Patient Assistance Programs (safety nets). - It is possible to work with the Managed Care
Director to develop outlier provisions in payer
contracts.
30Cost to Charge Ratio (CCR)
- Definition Direct Cost
- Billed Charges
- Applications
- Monitor the relationship between gross revenue
and direct costs to determine if mark up
formula requires adjustment. - A low CCR can be caused by excessive charges or
lower costs. The lower the CCR, the larger the
profit margin. Used by payers as a comparative
benchmark between organizations. - A benchmarking source is the Am. Hosp. Directory
www.ahd.com - Caution
- CCR refers to gross charges, so it doesnt
reflect net margin. - Changes in markup formulas can alter this ratio,
and should be factored into historical
comparisons.
- Cost () Charge () Ratio
Margin () - 100 0.40
60 - 55 100 0.55
45
31Direct vs Non-Direct Cost
- Definition
- Direct costs have a high statistical correlation
to a specific charge (eg. drug acquisition cost) - Indirect costs are proportionately averaged
across all charges (eg. utilities, management
costs) - Application
- Justify total cost to deliver a specific drug,
and provide arguments for appropriate
reimbursement. (eg. ASP 4 will not cover real
costs of doing business) - Caution
- There is disagreement over direct vs. indirect
costs for drug prep, drug administration, and
monitoring.
32Payer Mix
- Definition Breakdown of each payer category by
of business volume and contracted (anticipated)
collection rate. - Application Determine changes in net revenue
based on a change in the payer mix volume, or
contractual agreement. Adjust budget
accordingly. - Payer Mix categories for IP and OP are
- Medicare
- Medicare HMO
- Medicaid
- Medicaid HMO
- HMO/PPO
- Commercial
- Self Pay
-
33Medicare Cost ReportWhy Billed Revenue is
Important Under DRGs
- Definition
- Large financial report that a hospital provides
to Medicare on an annual basis. The report
contains data on total gross charges, gross and
net revenues, expenses, patient visits, and payer
mix. - The report is broken down by service.
- Application
- Used for a variety of financial functions such as
establishing the DSH Adjustment Percentage,
Residency Reimbursement Rate, CMS DRG modifier,
and CMS Regional Wage and Salary modifier.
34Drug Inventory Turns
- Definition
- (Total Annual Purchases) (Change
in Inventory Value) - Current
Inventory Value - Application
- Used to measure how long an average item sits on
the shelf. Inventory is a significant
investment, and can result in lost investment
interest, or the need to borrow operating cash if
not optimally managed. - The national average is generally reported as 12
15 turns for general hospitals, and 20 22 for
specialty hospitals. - Caution
- Excessively high inventory turns might indicate
that too much labor is consumed, or there are
high rates of stock outage that result in short
purchases off contract, and at a higher rate.
35Drug Dose vs Billing Dose
- Definition
- CMS defines the billing dose for HCPCS coded
drugs, which is the dose that must be used for
billing. - Application
- Ondansetron is billed at 1mg increments,
therefore a 12 mg dose appears as 12 doses on a
dose volume report. - Clotting factors are billed in 1u increments, and
Tx doses can be 100,000s. - This can significantly affect workload data.
36Full Time Equivalent (FTE)
- Definition by Government Accountability Office
(GAO) - The number of total hours worked divided by the
maximum number of compensable hours in a work
year as defined by law. - If the work year is defined as 2,080 hours, then
one worker occupying a paid full time job 1.0
FTE. An employee working for 1,040 hours would
be 0.5 FTE. - Application
- Used by hospitals to budget and monitor staffing
levels. - Caution
- Does not consider overtime and incentive plans
(pool hours), so the monthly FTE report might
understate the actual workload. This could
affect productivity reports, or justification for
additional support.
37Relative Value Unit (RVU)
- Definition
- The average direct and indirect resource cost to
provide a service, measured in time or money. - Application
- Measures resources required in productivity
analysis. - If the average time to produce and dispense a
single IVPB solution is 3 minutes, then one
man-hour is required per 20 IVPBs. - If the average total labor cost required for
pharmacy to manage an SCU patient throughout a 24
hour day is 90, then 20 SCU patients per day
will require 1,800 in pharmacy salary expense.
38Fixed vs Variable Work
- Definition
- Variable work is directly correlated with a base
unit that fluctuates, such as patient days or
admissions. - Fixed work is required regardless of the patient
volume, such as IV hood maintenance, teaching
students, and attending meetings. - Application
- Determine the total amount of work required for
the entire workforce. This will determine the
total number of FTEs that are required.
39Flaws With Traditional Metrics
- Percentage of Net Revenue Revenue (contracts,
Net reimbursements, etc) is beyond control of MM,
as are the regional differences in reimbursement.
Avg 2007 Medicare Reimb by region for MSDRG 470
40CMI Normalization Doesnt Work
MS-DRG Description 2009 Case Weight National Avg Supply Cost
484 Major Joint Limb Reattachment Procedures of Upper Extremity without CC/MCC 1.744 5,929
199 Pneumothorax w MCC 1.744 1,457
36 Carotid Artery Stent Px w/o CC/MCC 1.57 5,027
58 Multiple Sclerosis Cerebellar Ataxia w MCC 1.57 1,266
Same case weight different supply cost!
40
41Revenue and Margins
- Gross Revenue Per
- Patient Day
- Variables Include Acuity and Therapy Innovation
- Adjusted Pt D
- Better denominator than IP day
- Separate OP visits if OP business is very large
- Admission
- AdjPD and CMI is essential
- Product Line
- Determine Ave CMI for each product line
42Alternative Financial ActivitiesWhere Are They
Reported?
- Patient Assistance Programs
- Document as Write-off avoidance with impact on
Drug Expense - Co-Pay Collection
- Impact on OP Revenue
- Investigational Drug Service
- Direct Revenue
- Drug Cost Offset using Commercial drug
equivalent cost - Impact of Alternative Revenue / FTE
- Separate productivity monitor for these employees
43Projecting Drug Use and Cost What is the
emerging New World Order ?
- Current Model
- Physician choice / experience
- Population studies / generalized outcomes
- Payer formularies
- Future Model
- Evidence based treatment guidelines and compendia
- Genomic based personalized therapy
- Drivers
- Clinical and Informatics technology
- Economic demands from purchasers
- Health Capital is real and must be measured and
supported - Flat world economics
- International supply / trials competition
- Tele-medicine and international therapy
vacations - Future drug cost, and drug reimbursement will be
determined based on value more than it is today.
- Who defines value ?
- Does it include outcomes ?
44Data Tools and ResourcesHospital Information
Systems
- Data Mining Tools
- Pharmacy, Hospital, Lab, Billing Systems
- E-MAR (Power Chart) and Reports (Power Vision)
- Integrated system (Pandora, Pyxis Connect)
- Peripheral system (Sentry, billing system
- Financial database
- Payer mix
- Contractual discount rate
- Primary billed diagnosis
- Drug usage
- Patient database
- Census
- Adjusted Patient Days
- CMI
- Payer Mix
45Data Tools and ResourcesHospital Information
Systems
- Financial database
- Payer mix
- Contractual discount rate
- Primary billed diagnosis
- Drug usage
- Patient database
- Census
- Adjusted Patient Days
- CMI
- Payer Mix
46GPO and Wholesale Database
- Purchasing history by
- Account
- Product line
- Web base access
- Canned and custom report capability
- Multiple business metrics can be designed
- External regional or national comparison
- Internal comparison
47Pitfalls to Avoid
- Failure to establish clear accountability,
structure, and leadership for pharmacy as a
unique business and clinical department - Adopting standard benchmarks and shrinking to
greatness cost monitors/cost cutting strategies
without considering pharmacy scope of services,
patient types and related drug costs - Failure to recognize the ongoing communication
with the C suite is essential to maintain an
understanding of pharmacys role and
responsibilities
48Pitfalls to Avoid
- Over commitment of resources to technology
advances and projects without adequate planning
support - Failure to assure the basics of pharmacy
dispensing and distribution are done well as
pharmacy expands into clinical and other areas
and programs - Establishing clinical initiatives and cost
controls within the pharmacy team without
building adequate credibility and support with
medical staff
49Conclusion
- Take time to understand C-Suite needs and
expectations - Create maximum pharmacy value
- Be cognizant of and work to continuously improve
your pharmacy - Be able to effectively answer the 6 key questions
50Always be Prepared
- In preparing for battle, I have always
- found that plans are useless, but
- planning is essential.
- Gen. Dwight D Eisenhower
51Health - Econ Sources
- www.managedcaredigest.com
- www.modernhealthcare.com
- www.cms.gov/statistics/nhe (Nat. Healthcare
Economy) - www.bis.gov (U.S. Bureau of Labor Statistics)
- www.bea.gov (Bureau of Economic Analysis)
- www.aha.org (American Hospital Association)
- www.citigroup.com (Private Sector)
- www.imshealth.com (National Drug Sales)
52Example of Approach to CEO Based on Their 1
PrioritySupporting your Decision
53Safety Remains a Major Problem
1. Institute of Medicine To Err Is Human
Building a Safer Health System. Available at
http//www.iom.edu/Object.File/Master/4/117/ToErr
-8pager.pdf. Accessed July 14, 2009. 2. Institute
for Healthcare Improvement. Available at
http//www.ihi.org/IHI/Programs/Campaign/Campaign.
htm?TabId6. Accessed July 14,
2009. 3. HealthGrades. Available at
http//www.healthgrades.com/media/dms/pdf/PatientS
afetyInAmericanHospitalsStudy2009.pdf. Accessed
July 14, 2009.
54Building Your Case Safety and Parenteral
Medications
- Patient safety is the 1 priority of hospital
CEOs, yet medication errors are common - Errors involving parenteral medications can have
a major financial impact on hospitals - Institutions should consider using the most
ready-to-administer form available to decrease
medication errors related to compounding
555 Parenteral Drug Delivery Systems
- Pharmacy compounded
- Non-pharmacy compounded at point of care
- Outsourced ready to use
- Manufacturer point of care activated
- Manufacturer ready to use
56Parenteral Drug Delivery SystemsSafety Summit
Ranking
Product Type Applicability Ease of use Regulatory compliance Cost Safety Implementation TOTAL
Pharmacy compounded 6.7 3.7 3.5 3.8 4.2 3.6 25.5
Non-pharmacy compounded at point of care 5.8 3.6 1.8 4.9 1.8 2.6 20.5
Outsourced ready to use 5.4 5.5 5.2 3.4 4.5 4.9 28.9
Manufacturer point-of-care activated 3.6 4.9 6.0 4.1 4.6 4.7 27.9
Manufacturer ready to use 4.0 6.2 6.5 4.0 6.0 6.0 32.7
Based on a 7-point Likert scale
Adapted from Sanborn MD, et al. Second Consensus
Development Conference on the Safety of
Intravenous Drug Delivery Systems2008. Am J
Health-Syst Pharm. 200966185-192.
57Ready-to-use Products are Recommended by
To reduce compounding and labeling errors, the
hospital uses only oral unit dose products,
pre-filled syringes, or pre-mixed infusion bags
when these types of products are available.
The Joint Commission Accreditation Program
Hospital. National Patient Safety Goals. The
Joint Commission Web site. Available at
http//www.jointcommission.org/NR/rdonlyres/31666E
86-E7F4-423E-9BE8-F05BD1CB0AA8/0/HAP_NPSG.pdf.
Accessed July 10, 2009.
58Ready-to-use Products are Recommended by
- A 2008 multidisciplinary panel representing
medicine, nursing, pharmacy, and governmental and
patient safety organizations
Dispense IV medications and admixtures in
ready-to-administer form.
ASHP. Proceedings of a summit on preventing
patient harm and death from i.v. medication
errors. Am J Health-Syst Pharm. 20086523672379.
59Hospitals That Provide The Best Quality Also
Fare Better Financially
Outcome Top 100 Hospitals Peer Hospitals Difference
Patient-Safety Index 0.85 0.99 14.1
Average Length of Stay 4.93 d 5.48 10.3
Expense per Adjusted Discharge 4,775 5,503 13.2
Top 100 Hospitals National Benchmarks for
Success by Thomson Healthcare
Wilson L. Modern Healthcare. 20083826,28-30
60A Major National Survey The C-Suite GetsHow Do
You Compare? How Do You Respond?(75th
Community Group, 75th University Group)
Case 1 Response to National Survey / Data
Base
- Staffing Measures
- RPh per 100 beds (9.6, 13.1)
- Non-pharmacists per 100 beds (10.5, 11.6)
- Administrative staff per 100 beds (1.1, 1.4)
- Ambulatory Services
- Prescriptions per budgeted manhour (3.9, 4.4)
- Drug cost per prescription (56.80, 64.70)
61A Major National Survey How Do You Compare? How
Do You Respond?(75th Community Group, 75th
University Group)
- Cost Measures
- Salary cost per FTE (74,000, 71,000)
- Salary cost per admission (273, 377)
- Doses per patient day (30, 28)
- Drug cost per dose (4.63, 7.47)
- Drug cost per admission (615, 963)
- Drug cost per patient day (124, 154)
- Inventory turns annually (14.5, 14.0)
- Pharmacy total cost per admission (1182, 2291)
- Hospital total cost per admission (21,159,
30,382) - Pharmacy cost as a of hospital cost (6.4, 8.2)
62Case 2 Drug Cost Alarm
- Drug costs are rising at your institution when
compared to the previous year average (up 8),
and the same month the previous year (up 9). - Is this good or bad ?
- What are the first metrics that you will evaluate
to provide your COO and CFO with an explanation
and possible strategy?
63Case 3 Staffing Ratio Tanks
- Your FTE / Admission ratio has increased and your
boss asks for a detailed explanation and
recommendations for corrections. - What metrics to you use to determine if your
current staffing levels are appropriate? - What are some ways you could change the metric to
give a more realistic monitor for the future?
64Case 4 Reported Medication Errors are Rising
- The documented medication errors are rising
rapidly, and you just hired 2 new pharmacists.
Your boss is concerned that your new hires are
incompetent. - What are the likely explanations?
- What metrics can you use to prove this might be a
good thing?