Presentaci

1
Making full use of the Internal Markets
Potential
---   Development of SME network
cooperation across EU
Workshop on Competitive Power Organised in
co-operation with the Bulgarian Chambers of
Commerce Sofía, February 20th, 2006 Marc Ambrock
- CME - PMA
2
SMEs in Europe

• Provide more than two-thirds of total jobs in
  the private sector

• This means SMEs employ more than 100
  million people

• The overwhelming part of new jobs comes
  from dynamic SMEs

Workshop on Competitive Power Organised in
co-operation with the Bulgarian Chambers of
Commerce Sofía, February 20th, 2006 Marc Ambrock
- CME - PMA
3
Latest trends in the European Union

• Since May 2004 the European Union has
  25 member states, and
• Further members will join within the next
  years

• Globalisation asks for a better
  understanding
• of the international markets

• Steadily growing competition

• Growing complexity in a competitive
  business environment

Workshop on Competitive Power Organised in
co-operation with the Bulgarian Chambers of
Commerce Sofía, February 20th, 2006 Marc Ambrock
- CME - PMA
4
The challenge
How to properly represent, defend and support
the interest of these SMEs in an increasingly
competitive environment
Workshop on Competitive Power Organised in
co-operation with the Bulgarian Chambers of
Commerce Sofía, February 20th, 2006 Marc Ambrock
- CME - PMA
5
CEA-PME
We are a politically independent European
Association that
1. Defends the interests of the
Small and Medium Sized Enterprises
2. Fights for an improved economic and
political framework at European as well
as regional and national levels
3. Influences legal acts and regulations
Workshop on Competitive Power Organised in
co-operation with the Bulgarian Chambers of
Commerce Sofía, February 20th, 2006 Marc Ambrock
- CME - PMA
6
4. Creates a platform to express the
positions of small and medium
sized enterprises
5. Gives practical support to profit from EU
financed projects and Programmes
6. Supports small and medium sized companies
in their expansion into the Internal market
of the European Union
Workshop on Competitive Power Organised in
co-operation with the Bulgarian Chambers of
Commerce Sofía, February 20th, 2006 Marc Ambrock
- CME - PMA
7
What are we really doing?

• Practical support is a key issue
• Identification of projects
• Finding of right local partners
• Specific support in dealing with
• European Authorities

• Political lobbying on all levels
• Pressure groups
• Press conferences

• Special Services
• Business Trips
• Setting-up of Committees

• Conferences , Seminars

Cooperation with federations outside EU
frontiers!
Workshop on Competitive Power Organised in
co-operation with the Bulgarian Chambers of
Commerce Sofía, February 20th, 2006 Marc Ambrock
- CME - PMA
8
Practical Support is a key issue
Workshop on Competitive Power Organised in
co-operation with the Bulgarian Chambers of
Commerce Sofía, February 20th, 2006 Marc Ambrock
- CME - PMA
9
Inquiry with 150 cross border transacting
companies on the organisation of sale within the
European Market November 2005
The most frequently mentioned forms of market
exploitation

• The direct export

• The classical method by using the Importer

• The own branch office for the distribution in
  the
• country of destination
• a) the mother house depending branch
  office
• b) the legally independent branch office

Workshop on Competitive Power Organised in
co-operation with the Bulgarian Chambers of
Commerce Sofía, February 20th, 2006 Marc Ambrock
- CME - PMA
10
Only about 10 of the interviewed
companies have chosen the
Direct Export The cross border business
Advantages and Disadvantages of the Export
Advantages and Disadvantages of the Export
Alternatives
Alternatives
1. Direct Export
Product Ltd
Border
K 1
K 2
K 3
K 4
07.11.2005
07.11.2005
www.intergest.com
www.intergest.com
3
3
Workshop on Competitive Power Organised in
co-operation with the Bulgarian Chambers of
Commerce Sofía, February 20th, 2006 Marc Ambrock
- CME - PMA
11
The most frequently mentioned advantages and
disadvantages of
Direct Export
Workshop on Competitive Power Organised in
co-operation with the Bulgarian Chambers of
Commerce Sofía, February 20th, 2006 Marc Ambrock
- CME - PMA
12
About 25 of the interviewed companies
have mentioned the Importer
as the most efficient solution
Workshop on Competitive Power Organised in
co-operation with the Bulgarian Chambers of
Commerce Sofía, February 20th, 2006 Marc Ambrock
- CME - PMA
13
The most frequently mentioned advantages
and disadvantages
of choosing an Importer
Workshop on Competitive Power Organised in
co-operation with the Bulgarian Chambers of
Commerce Sofía, February 20th, 2006 Marc Ambrock
- CME - PMA
14
About 50 of the interviewed companies
have mentioned that the own branch office would
be the most efficient solution for
marketing reasons
Workshop on Competitive Power Organised in
co-operation with the Bulgarian Chambers of
Commerce Sofía, February 20th, 2006 Marc Ambrock
- CME - PMA
15
The remarkable high costs were mentioned as the
major disadvantage
Workshop on Competitive Power Organised in
co-operation with the Bulgarian Chambers of
Commerce Sofía, February 20th, 2006 Marc Ambrock
- CME - PMA
16
All solutions have
considerable disadvantages

• 65 of interviewed companies prefer an own local
  branch office
• Too expensive

Workshop on Competitive Power Organised in
co-operation with the Bulgarian Chambers of
Commerce Sofía, February 20th, 2006 Marc Ambrock
- CME - PMA
17
Think Global Act Local

• Administration all in one hand
• Local Know-how
• Local contacts

Workshop on Competitive Power Organised in
co-operation with the Bulgarian Chambers of
Commerce Sofía, February 20th, 2006 Marc Ambrock
- CME - PMA
18
The advantages

• All advantages of an own local branch
  office without having to
• face the high amount of Start- Up Investments

• Know How of local specialists (Tax, Law,
  Banks etc.)

• Absolute transparency through
  individual monthly reporting

• Only one contact person-communication in the
  companys first language

• The same system in all countries

• Clearly calculable and estimated costs

Workshop on Competitive Power Organised in
co-operation with the Bulgarian Chambers of
Commerce Sofía, February 20th, 2006 Marc Ambrock
- CME - PMA
19
Our Services

• Individual consulting and support of enterprises
  for the invitations to
• tender for public projects in the
  EUMemberstates

2. Complaints and legal Advice
3. Outsorcing, Management, Human
Resources and administrative questions
in all EU countries
4. Influencing the EU legislation process
5. Political lobbying and public relations
6. Business-Event Management
Workshop on Competitive Power Organised in
co-operation with the Bulgarian Chambers of
Commerce Sofía, February 20th, 2006 Marc Ambrock
- CME - PMA
20
Thank you for your attention!
For further information Mr. Marc
Ambrock General Director of CEA-PME Spanish
Representation c/Diputación 237, 8º 3ª 08007
Barcelona/Spain Tel. [phone] Fax
34-93-487.38.14 E-mail marc.ambrock_at_intergest.es