Mideye

1
Mideye using thephone / SIM card for secure
login.www.mideye.com ulf.schuberth_at_mideye.com
2
Company history

• 1999 Innovation cell at Ericsson Radio Systems
  in Stockholm.
• 2000 Venture at Ericsson Business Innovation.
• 2003 Shut-down of Ericsson Business Innovation.
  Mideye AB set up as an independent company. 7
  paying customers.
• Steady growth rate 25 45 per year since 2003.
  Currently 160 customers.

3
Business segment

• Secure login for enterprises and government
  authorities, focus on large organisations.
• Complete service offering, involving both IT and
  telecom infrastructure.
• Approximately 90 sales in Sweden, 10 in Norway.
• Customer examples Trafikverket (Swedish Road
  Authority), Handelsbanken, Telecomputing.
• B2B IT-security long sales cycles, targeted
  sales and marketing.

4
Experiences from running a company in Sweden

• Easy to set up, low bureaucratic burden. Main
  challenges when starting are business related.
• Day-to-day contacts with authorities are simple
  and streamlined.
• Complex tax rules and high margin tax rates when
  business grows.
• Complex / inflexible employment rules.