Presentaci

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Difusión y Comunicación
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Piura the sensibilization campaign
Colective and participative designed to
approach climatechange issues to the peoples
daily life, also generating interest and support
of the media and local leaders to support
political decissions.
Climate is changing, so should we
Basic Budget posters, radio Spots, press notes,
participatory workshops, basic info to
municipalities, personnel training
Intriga
Intriga 2
Messages prioritized considering socio human
approach (gender analysis)
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Piura the sensibilization campaign

• Created in a partcioative way with at least 120
  local leaders in 4 areas of the river basin
• 36 municipalities of the river basin were
  involved
• 40 media os hoy replican CC
• The regional media used in the campaign reach at
  least 1 million people.
• The main goal to change mentalities and
  attitudes toward a prevention one

• Regional Decree in Piura
• Consider the results and findings of the studies
  in the regional strategical planning process
• First step toward the generation of regional
  strategies of adaptation taking into account the
  info of the studies

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Mantaro Campaign
Designed to generate a lot of interest in a short
time in the population and in the media.
Supported by an agressive press campaign with the
information obtained from the vulnerability
studies done in the Mantaro river basin.
Orientated to involve and demand action from the
Regional Government
Newspaper support campaign
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Mantaro Quién agarra esta papa que quema? (who
grabs this hot potato?)

• The Regional Government sign a regional law
  considering the formation of a technical group of
  CC to
• CC prioritized issues considered for adaptation.
• Ensure dissemination in neighbor areas of the
  river basin
• Generate the Regional Adaptation Strategy