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Tourists and Water Safety Surf Life Saving Australia Dr Jeff Wilks Important Selection Considerations from: FutureBrand Country Brand Index Best Country Brand for ... – PowerPoint PPT presentation

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1
Tourists and Water Safety
Surf Life Saving Australia
2
Country Brand Index
Important Selection Considerations
from FutureBrand
3
Best Country Brand for Beach 2006
Pristine beaches, from remote to mainstream
  1. Bahamas (1)
  2. Maldives (2)
  3. Fiji (4)
  4. Brazil
  5. Greece (8)
  6. Australia - (3)
  7. Jamaica - (5)
  8. Dominican Republic
  9. Thailand - (7)
  10. Cuba

4
Tourist Water Safety
  • Drowning is a leading cause of tourist deaths
  • Tourists recognised as an at risk group
    requiring assistance (Australian Water Safety
    Council)
  • Poor swimming ability
  • Unfamiliar environment/activities
  • Language barriers
  • Holiday behaviour
  • International review of travellers and water
    safety (2006) recommended lifeguard services

5
Seven-year comparison of Drowning Deaths in QLD
2001 2002 2003 2004 2005 2006 2007
16 17 14 7 13 9 8
16 14 12 6 12 9 7
0 3 2 1 1 0 1
4 11 8 1 7 1 4
Years
Total
Males
Females
O/s tourists
6
International Drowning Deaths by Nationality
2001 4 Indian (1), Japanese (1), Chinese (1), English (1)
2002 11 Chinese (2), Singaporean (1), English (3), Swiss (1), Japanese (3), South African (1)
2003 8 English (2), Japanese (2), Czech Rep (1), German (1), Fijian (1), Taiwanese (1)
2004 1 German (1)
2005 7 Korean (1), Vietnamese (1), Austrian (1), Irish (1), Singaporean (1), Chinese (1), Asian (1)
2006 3 Japanese (2), Indian (1)
2007 4 Korean (2), English (1), Slovakian (1)
7
Scuba Diving and Snorkelling Deaths QLD
  • 35 diving and 23 snorkelling deaths 1998-2005
  • Majority of deaths involved international
    visitors most from English speaking countries
  • USA (25), GB (10), Australian (9), Germany (3),
    Netherlands (3), France (2), Japan (2), Canada
    (1), China (1), Singapore (1), Columbia (1)
  • Snorkel deaths cardiac events (15), hypoxic
    blackout (4), drowning (9), Irukandji
    envenomation (2)
  • Dive deaths cardiac (8), Cerebral arterial gas
    embolism (6), drowning (4)
  • Poor dive skills buddy separation

8
Asia Pacific findings
  • No standardised databases or consistent sources
    of information
  • Web and newspapers provide snapshot
  • Third tourist drowning in Phuket in two days
    Sunday 15 July 2007
  • 32 year old Saudi (swimming, large wave engulfed
    him)
  • Singaporian tourist drowned while swimming on the
    same beach the day before
  • A Russian national died while swimming at another
    beach on Saturday

9
Legal Considerations
  • It is well established that those in charge of
    beaches owe a duty of care to swimmers using
    beaches under their control
  • The extent to which local authorities and resorts
    will be held liable for inadequate supervision
    and warnings is in a state of refinement - Beach
    Safety and the Law Summit
  • Enright v Coolum Resort Pty Ltd (2002)
  • EU Directive on Package Travel
  • Jones v Sunworld resorts may have duty of care
    responsibilities for lagoons
  • General duties under Workplace Health and Safety

www.beachsafety.qut.edu.au
500 m
10
ALS performance
SLSA Lifeguard Actions during the 2006-2007
season
The chance of drowning at a beach protected by
lifeguards is estimated to be less than one in 18
million (USLA)
11
Case Study Fiji Outrigger Resort
12
Best practice
  • Lifeguards in both public and private settings
  • Staff education and training (first aid, CPR,
    defibrillators)
  • Regular water safety audits and inspections,
    including signage
  • Annual accreditations under WHS legislation
  • A managed serious injury database for the Asia
    Pacific region

13
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