Presentaci

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Coming upObservatory of Sustainability and
Quality in Tourism
Principal objectiveStrengthen institutional
capacities for the applications of monitoring and
information management systems(collection,
processing, disseminationn and communication)
Policy tools INDICATORS
In support of the formulation and implementations
of tourism policies aiming at improving
sustainability, quality and competitiveness.
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Examples of international observatory
initiatives Ejemplos de iniciativas
internacionales de Observatorio
Global Urban Observatory Better information
for better cities
-supplement to GRI
Create an internationally recognized observatory
for the tourism sector
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• Functions of the Observatory
• Capacity building (workshops, seminars, on-line
  tools, train-the trainers)
• Develop pilot projects demonstration
  destinations, and link with UNWTO technical
  cooperation activities.
• Identification and dissemination of good
  practices in monitoring and indicators use
• Networking expert groups (consultations,
  web-forum, direct contacts, advisory)
• Reports on trends and advances in policies and
  monitoring techniques
• Establish a Global Observatory portal (guidelines
  and tools, support to establish national and
  destination observatory portals)

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The most comprehensive guidebookMaking Tourism
More SustainableA Guide for Policy Makers
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Holistic approach, long term planning
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• Global
• Regional
• National
• Local (Destination)
• OBSERVATORY

• Partnerships
• Association of Caribbean States
• UNESCO
• UNEP Marrakech Task Force
• EU
• TOI

Regional consultations on policies and standards
(norms) for sustainable tourism
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Waste Management through Multi-stakeholder
Partnership in Side, Turkey Indicators
demonstrate the significant progress achieved in
waste management Over 100 hotels and all local
shops and restaurants participate in the waste
separation scheme. Waste collected during the
last seven months of 2003276 tons of inorganic
waste, 11.978 batteries, 102 storage
batteries Twenty waste bins for separate
collection New land fill area
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Sustainability indicators basic tool

• To identify and measure the entire range of
  impacts (environmental and socio-economic) that
  tourism can have in a particular area or society.
  
• Accurate information is needed for responsible
  decision-making

Sustainability indicators are information sets
which are formally selected for a regular use to
measure changes in key assets and issues of
tourism destinations and operations.
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What you cannot measure, you cannot manage
Algarve, Portugal
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C-- 39-- 38-- 37-- 36-- 35---
Indicators A thermometer of tourism
sustainabilityfor destinations
Alert remedial action!! Caution preventive
measures! OK, doing well
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UNWTOs Indicators Initiative

• 1993-6 Initial task force on indicators
• 1994-5 Case studies in pilot destinations
• 1997 Publication of initial Guide
• 1998-2003 Regional workshops
• 2004- New Indicators Guidebook

• Lake Balaton - Hungary (Central Europe)
• Cozumel - Mexico (Spanish-speaking Caribbean)
• Villa Gesell - Argentina (South America)
• Beruwala - Sri Lanka (South Asia)
• Kukljica - Croatia (Mediterranean)
• As well, specific studies were done in Cyprus,
  and Cape Breton Canada.
• New series of workshops Bolivia, China, Saudi
  Arabia,Venezuela, Indonesia

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UNWTO Guide on Indicators

• Extensive review of international experiences
• Involvement of 62 experts from 20 countries
• Focus on local destinations, also covering
  applications at regional, national and business
  levels
• A recommended procedure for indicators
  development
• A categorized list of common issues and
  indicators
• Destination-specific applications
• The role of indicators in tourism policy and
  planning
• Ample range of case studies

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Examples of tourism destination
observatories Calvià, Mallorca, Balearic Islands,
Spain
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Over-saturation, over-construction, environemntal
deterioration, loss of heritage, loss of
attractiveness, drop in tourist numbers, fall in
living standard over-depency on tourism
Boom starts in the 60-es In the 80-es tourism
fell by 20
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• The response Local Agenda 21
• Broad-based participatory process leading to
  action plan with 10 lines of action, 40
  initiatives as master plan for future
  development, regular monitoring and evaluation
  using indicators

• 6 Key areas
• Urban system
• Environmental sectors (energy, water, waste)
• Cultural Heritage
• Local ecology
• Integration and quality of life
• Total Population

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OBSERVATORY Monitoring and evaluating
implementation
27 Fields of Reference 250 Indicators

• A regular reporting on the implementation of
  actions and their impacts, to keep a high
  mobilization on the Agenda 21
• A system of notation with a synthetic index to
  reach an annual overall evaluation

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Indicators System for Sustainable Tourism 4 main
and 12 sub-themes, 27 indicators. Comprehensive
diagnosis of destinations
SUBTHEMES
THEMES
Environment
Water Energy Air quality Waste Environmental
Education
Economic benefits from tourism Social Impact
Socio-economic conditions
Tourism Demand Tourism supply
Tourism
Urban development
Planning Integrated Urban Development Urban
Image
Indicator evaluation
Preventive Measure
Adequate condition
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Theme Socio-economic issues
Indicador / Variable Evaluación Evaluación Diagnóstico Preliminar Recomendaciones
Indicador / Variable Cualitativa Cuantitativa Diagnóstico Preliminar Recomendaciones
11. Predial Participación del predial de los recursos municipales La participación del predial como fuente de ingresos municipales es superior al parámetro establecido. Mantener la captación de ingresos a través del predial.
12. Impacto en la población Nivel de bienestar Empresas locales de participación social El índice de bienestar del municipio se ubica dentro del rango establecido. Instrumentar programas de desarrollo social en las zonas populares de la ciudad.
12. Impacto en la población Nivel de bienestar Empresas locales de participación social n/d n/d No se cuenta con información disponible. Generar la estadística que permita evaluar este indicador
13. Presión demográfica Tasa de crecimiento de la población Aunque se ha estabilizado el crecimiento poblacional, éste sigue siendo alto. Prever medidas para atender el impacto del fenómeno migratorio en cuanto a vivienda y empleo principalmente.
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Diagnósticos del Sistema de Indicadores, a
noviembre del 2006
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52. Tampico - Cd. Madero 53. Tapalapa 54.
Taxco 55. Tehuacán 56. Tepoztlán 57. Tequila 58.
Tijuana 59. Tlaxcala 60. Topolobampo 61.
Uruapan 62. Valle de Bravo 63. Veracruz-Boca del
Río 64. Villahermosa 65. Zacatecas
44. Real de Catorce 45. Rincón de Guayabitos 46.
Riviera Maya 47. Rosarito 48. San Blas 49. San
Cristóbal de las Casas 50. San Luis Potosí 51.
San Miguel de Allende
47
40
14
18
4
3
17
9
15
1. Acapulco 2. Aguascalientes 3. Bahía de
los Ángeles 4. Bahía Kino 5. Campeche 6.
Cancún 7. Comala 8. Cozumel 9. Creel 10.
Cuernavaca 11. Cuetzalan 12. Chetumal 13.
Durango 14. Ensenada 15. Guachochi 16.
Guanajuato 17. Guaymas 18. Hermosillo 19. Huasca
de Ocampo 20. Huatulco 21. Ixtapa
-Zihuatanejo 22. Jalcomulco
25
60
37
23
13
RP. Región Lago de Pátzcuaro 66.
Erongarícuaro 67. Huiramba 68. Lagunillas
69. Pátzcuaro 70. Quiroga 71. Salvador
Escalante 72. Tzintzuntzan
29
44
26
65
52
50
2
48
41
23. La Paz 24. León 25. Loreto 26. Los Cabos 27.
Manzanillo 28. Mazamitla 29. Mazatlán 30.
Mérida 31. Mineral del Chico 32. Mineral del
Monte 33. Morelia 34. Nuevo Vallarta 35. Oaxaca
6
45
24
30
34
51
16
19
57
46
11
8
42
31
43
32
53
22
5
33
59
28
61
62
RP
63
7
27
56
10
38
12
55
64
54
36
21
35
36. Palenque 37. Parras de la Fuente 38.
Puebla 39. Puerto Escondido 40. Puerto
Peñasco 41. Puerto Progreso
1
49
39
20
42. Puerto Vallarta 43. Querétaro
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UNWTO Workshop on Sustainability Indicators for
Tourism DestinationsYangshuo-Guilin, China, May
2005 Yangshuo Sustainable Tourism Observatory and
Research Station
Establishment of an expert team (support from the
Zhongshan University) Establish a central
database Monitoring of water quality Monitoring
of safety measures Visitor and resident surveys
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Yangshuo Sustainable Tourism Observatory and
Research Station
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UNWTO training approach on indicators

• Training is done as a hands-on case study and
  workshop at a local destination
• Experts, participants from the host destination
  and other destinations, key local stakeholders
  all participate
• Workshop is led through a real test case,
  identification and feasibility assessment of
  indicators through stakeholder dialogue
• Triggering local planning process, encouraging
  the replication of the exercise at other
  destinations