Presentazione di PowerPoint

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THE MARKET GENERAL EVOLUTION
MARKET
OLD ECONOMY
MATERIAL
NETWORK
NEW ECONOMY
IMMATERIAL
TO HAVE
OBJECTIVE
POSSESS
TO BE
SERVICE
ACCESS
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ADVANTAGES AND DISADVANTAGES OF IMPA SUPERIOR
DECORATION LINE
STRENGHTS
WEAKNESSES

• There are lots of decoration products on the
• market

• Meets the consumer desire to change and to adapt
  colors to the current trends.
• Provides different solutions for the
  personalization of interiors
• Easy to apply products
• IMPA has the necessary expertise to tackle the
  decoration market
• Italian style.

OPPORTUNITIES

• to offer and work out solutions together with
  architects and designers
• to break away from the monotony of existing
  products

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WHY THE ORIZZONTI TRADEMARK?

• Because a decorative product line needs a
  distinctive character to break out of the
  undifferentiated offer of paint and varnish,
  through a modern image in line with current
  design and lifestyle trends.
• To make the products more specific and
  distinctive.
• To have from the beginning a trademark gathering
  innovative, dynamic and contemporary
  products/solutions/ideas.
• To have a trademark that will gain value in time.

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THE NEW LINE OF SUPERIOR DECORATION PRODUCTS

• These products are designed to meet the need for
  personality, emotion and change, both in the case
  of top users always looking for different and
  innovative solutions of high style content, and
  of those who want a modern product, with a medium
  spending power.
• The line provides solutions to the desire for
  unique and personalized interiors
  (private/public), increasingly asked by designers
  and consumers who wish to distance themselves
  from the ordinary and the déjà vu.
• It offers products that are easy to apply
• Helps the creative talent of architects and
  designers
• Allows to express the potential of fashion and
  Made in Italy style

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COLOR IS EMOTION
We must remember that consumers first see the
results they want to achieve and only later find
the product that will produce them (together with
the price). The product, by interpreting the
users needs and, why not, his dreams, is then
seen as the ideal solution for which even a
reasonably higher price becomes acceptable. To
impress and create emotions, the product must be
seen and touched, and become an emotional
experience.
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Appeal as a selling tool In our business we must
consider one fundamental thing, i.e. that behind
every work requiring painting there is always a
user of that paint or color. That means that
even products commonly classified as
professional, are destined, no matter who uses
them, to a customer and therefore product
communication must be targeted not only at
dealers and contractors, but also directly at the
person that product is meant for (the final
user), to involve him beyond the mere issue of
price. We do not sell paint cans, we sell
results, answers and ideas.

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• WHY IS A GOOD PRESENTATION OF COLOR IMPORTANT?
• Because it is part of the very essence of our
  company
• Because it is the added value of every building
  work even in more structural types of work,
  being the part that will be finally seen and
  appreciated visually, it is also the one that
  will qualify the whole work. A good work that is
  badly finished risks to look like bad work.
• Because this is the aspect that satisfies and
  emotionally gratifies the user
• Because it qualifies the contractor work and
  the dealers service
• Because it offers greater profit margins to
  manufacturers and dealers
• Lastly, because it is one factor that more than
  anything else can be a real passepartout to drive
  products and sales

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THE ORIZZONTI LINE
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TECHNICAL AND STYLE CHARACTERISTICS OF THE
PRODUCTS

• This line is based on colors developed with
  tintometric techniques. At the moment, already 8
  products out of 14 are tintometer based, and we
  hope to develop many more with the same
  technique.
• Quality and reliability
• Flexibility and versatility, so that the
  operator can find new ways to render his work.
• The objective is to offer not just the
  product, but also the various effects to be
  obtained from it, for instance with the
  application/combination of different products. We
  can thus increase the range of solutions offered
  to the customer without increasing the number of
  products.
• In line with the requirements of modern
  living.
• Water based, eco-friendly products

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DESCRIPTION OF THE PRODUCT LINE

14 products 2
primers / 3 lime paste products
9 products resin
based in acqueous emulsion

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THE PACKAGING
All products of the Orizzonti line are
characterized by an image of strong character and
appeal. As well as on the use of color, we
worked on modern graphics, not traditional ones,
quite new for the sector.
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THE HYBRID SWEET SINPHONY BACK TO THE
ROOTS Examples of effects, where the products
are combined together
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THE HYBRID Sophisticated and elegant colors
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KALLE and ALOHA
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SWEET SINPHONY warm, bright and fancy colors
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LUNA (yellow) and KALLE
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BACK TO THE ROOTS Warm, soft and involving colors
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LUNA and FIONA
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REFERENCES (latest works)
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BURJ AL-FATEH HOTEL SHOPPING MALL
IN KHARTOUM SUDAN
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Hall KALLE MUSA STELLA
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Executive Lunch KALLE MUSA PINTOLAK
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Lifts KALLE MUSA
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Longe bar KALLE MUSA PINTOLAK
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rooms MUSA PINTOLAK SERENA EXTRA
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Swimming pool KALLE RUBBER ONE PINTOLAK
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Relax room KALLE
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Restaurants STELLA KALLE PINTOLAK
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Restaurants STELLA KALLE PINTOLAK
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NEW VENTURA Fitness Centre in Pieve di
Soligo (Treviso Italy)
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NEW VENTURA Fitness Centre in Pieve di
Soligo (Treviso Italy)