PowerPoint-Pr

1
Promoting EMAS
Preview
1. How are markets analysed?
2. How do I plan a campaign?
3. Have my marketing measures been effective?
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Definition
PROMOTION includes all the activities needed to
make people believe in a certain value and act
accordingly. If I believe a Rolex is good gt
Ill buy it.
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Market analysis (STP)
a) Segmentation What groups are there?
niche
segment
individuals
b) Targeting Who are my customers?
c) Positioning What is my main selling point?
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Branding

• create clear message
• create credibility
• involve emotionally
• motivate
• invite user loyalty

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Advertising
Gives a reason to buy a product/service Or to
act in a special way
Media
School magazine
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Public relations
Aim Improve the image of the company/school
Techniques
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Attracting Attention

• Eye/ear catcher
• Problem creative clutter
• Solution link catcher to message!
• Repetition
• Problem wearout effect
• Solutuion different adverts similar message

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Over to you
Information campaign on EMAS Tell your school
community what EMAS is all about!
http//ec.europa.eu/environment/emas/documents/pre
sentation_en.htm
Advertising and promotion campaigns DECEMBER
Waste, D   JANUARY Material Efficiency,
B   FEBRUARY Water, I   MARCH Emissions,
FIN   APRIL Biodiversity, H