Modelo Funcional do CRM

1
What are the real dangers of not moving fast
enough in this space? If I do nothing for
right now what happens to my company?
2
Do I try to do this all myself? Do I consider
the applications service provider (ASP) model?
3
HPs CRM Ecosystem Map
Interaction
Voice (IVR, ACD)
Direct Interaction
Information Portal
WebCommerce
Wireless
TouchPoints
Intelligence
Operation
CustomerProfile
FieldService
Product Line Mgmt.
CampaignMgmt.
Front Office
MarketingAnalysis
Vertical Apps
ServiceAutomation
Middleware(EAI Toolkits, Embedded/Mobile Agents)
ProductData Mart
CustomerActivityData Mart
CustomerData Mart
Back Office
PDM
CoreSystems
DataWarehouse
Data-Mining Workbench
Enterprise Business Intelligence
4

• Who is really on the other end?
• Is there someone else listening to us?
• Has our message been modified?
• What if the client denies the transaction?

Security for an e-Strategies in a Multichannel
Environment

• In order to establish Confidence
• Risk Assessment
• Security Strategies Policies
• Technology and Partners accurate selection
• Analyse Vulnerability on a regular basis

Solution The fundamental structure should be
CONFIDENCE