Describe Ansoff’s matrix

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• Business Strategy
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• Business Strategy
•  
• Q.1. Write short notes on ANY TWO of the
  following
• Globalization b. Task and processes in
  formulating business strategy c. TQM Philosophy
  d. Characteristics of well formulated corporate
  objectives
• Q.2. Describe Vision and Mission statements with
  suitable illustrations. What is the difference
  between vision and mission? How does business
  definition help in articulating the Mission
  statement?
• Q.3. Describe Porters five forces model to
  analyse competition with reference to light
  commercial vehicle industry.

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• Q.4. Describe the GE multifactor portfolio matrix
  and state how the GE matrix is superior tool Vis
  a Vis the BCG matrix.
• Q.5. a) Describe Ansoffs matrix
• b) What is the difference between market
  penetration and market development? Illustrate
  with suitable examples.
• Q.6. What is Best cost provider strategy? What
  are the risks in pursuing this strategy?
• Q.7. What strategic options a firm could follow
  when the firm is operating in a maturing
  industry?
• Q.8. Describe the role of strategy supportive
  reward system with suitable illustrations.

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