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??? ?? (Albert J.F. Yang, Ph.D.)

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(IV) (Albert J.F. Yang, Ph.D.) Tel:07-6011000, ext.4222 E-mail: jfyang_at_ccms.nkfust ... – PowerPoint PPT presentation

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Title: ??? ?? (Albert J.F. Yang, Ph.D.)


1
????(IV)
  • ??? ?? (Albert J.F. Yang, Ph.D.)
  • ??????????????????
  • Tel07-6011000, ext.4222
  • E-mail jfyang_at_ccms.nkfust.edu.tw

2
??????????
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3
?????????
  • ?????????
  • ???????
  • ???? (general environment)
  • ???? (specific environment)
  • ???? (organizational domain)

4
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5
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6
???????????
  • ???????
  • ?????(environmental complexity)
  • ????? (environmental change)
  • ????? (resource abundance)
  • ?????????
  • ??????
  • ?????? (environmental uncertainty)
  • ?????????

7
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8
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9
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10
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11
????????????
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  • ??????????????

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14
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15
????????????
  • ???????
  • ??
  • ??
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  • ??
  • ??(merger)
  • ??(acquisition)
  • ????(joint venture)
  • ??

16
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17
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18
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19
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20
?????????
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  • ?????????????
  • ???? (coopetition relationship)
  • ????????
  • ??????????

21
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22
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23
Resource Dependence Theory
  • The goal of an organization is to minimize its
    dependence on other organizations for the supply
    of scare resources and to find ways of
    influencing them to make resources available

24
Resource Dependence Theory (cont.)
  • The strength of one organizations dependence on
    another depends on
  • How vital the resource is to the organizations
    survival
  • The extent that other organizations control
    these resources

25
Resource Dependence Theory (cont.)
  • An organization has to manage two aspects of its
    resource dependence
  • It has to exert influence over other
    organizations so that it can obtain resources
  • It must respond to the needs and demands of the
    other organizations in its environment

26
??????????????
  • ????
  • ?????? (resource dependence view)
  • ?????????
  • ??????
  • ?????
  • ???????
  • ?????????

27
Interorganizational Strategies for Managing
Resource Dependencies
  • Two basic types of interdependencies cause
    uncertainty
  • Symbiotic interdependencies interdependencies
    that exist between an organization and its
    suppliers and distributors
  • Competitive interdependencies interdependencies
    that exist among organizations that compete for
    scarce inputs and outputs
  • Organizations aim to choose the
    interorganizational strategy that offers the most
    reduction in uncertainty with the least loss of
    control

28
??????????????
  • ???????
  • ????(symbiotic interdependence)
  • ????(competitive interdependence)
  • ?????????????

29
Linkage Mechanisms
  • Linkage mechanisms, while controlling
    interdependency, require coordination
  • Coordination reduces each organizations freedom
    to act
  • Organizations should choose the strategy that
    offers the most reduction in uncertainty for the
    least loss of control

30
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31
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32
Interorganizational Strategies for Managing
Symbiotic Interdependencies
33
Strategies for Managing Symbiotic Resource
Interdependencies
  • Developing a good reputation
  • Reputation a state in which an organization is
    held in high regard and trusted by other parties
    because of its fair and honest business practices
  • Reputation and trust are the most common linkage
    mechanisms for managing symbiotic
    interdependencies

34
Strategies for Managing Symbiotic Resource
Interdependencies (cont.)
  • Cooptation a strategy that manages symbiotic
    interdependencies by giving them a stake in the
    organization
  • Make outside stakeholders inside stakeholders
  • Interlocking directorate a linkage that results
    when a director from one company sits on the
    board of another company

35
Strategies for Managing Symbiotic Resource
Interdependencies (cont.)
  • Strategic alliances an agreement that commits
    two or more companies to share their resources to
    develop joint new business opportunities
  • An increasingly common mechanism for managing
    symbiotic (and competitive) interdependencies
  • The more formal the alliance, the stronger and
    more prescribed the linkage and tighter control
    of joint activities
  • Greater formality preferred with uncertainty

36
Types of Strategic Alliances
  • Long-term contracts
  • Networks a cluster of different organizations
    whose actions are coordinated by contracts and
    agreements rather than through a formal hierarchy
    of authority
  • Minority ownership
  • Keiretsu a group of organizations, each of which
    owns shares in the other organizations in the
    group, that work together to further the groups
    interests

37
Types of Strategic Alliances
38
Keiretsu
  • Japanese system for achieving the benefits of
    formal linkages without incurring its costs
  • Example Toyota has a minority ownership in its
    suppliers
  • Affords substantial control over the exchange
    relationship
  • Avoids bureaucratic cost of ownership and
    opportunism

39
The Fuyo Keiretsu
40
Types of Strategic Alliances (cont.)
  • Joint venture a strategic alliance among two or
    more organizations that agree to jointly
    establish and share the ownership of a new
    business

41
Strategies for Managing Symbiotic Resource
Interdependencies (cont.)
  • Merger and takeover results in resource
    exchanges taking place within one organization
    rather than between organizations
  • New organization better able to resist powerful
    suppliers and customers
  • Normally involves great expense and problems
    managing the new business

42
Interorganizational Strategies for Managing
Competitive Interdependencies
43
Strategies for Managing Competitive Resource
Interdependencies
  • Collusion and cartels
  • Collusion a secret agreement among competitors
    to share information for a deceitful or illegal
    purpose
  • May influence industry standards
  • Cartel an association of firms that explicitly
    agrees to coordinate their activities
  • May influence price structure of market

44
Strategies for Managing Competitive Resource
Interdependencies (cont.)
  • Third-party linkage mechanism a regulatory body
    that allows organizations to share information
    and regulate the way they compete
  • Strategic alliances can be used to manage both
    symbiotic and competitive interdependencies
  • Merger and takeover the ultimate method for
    managing problematic interdependencies

45
???????????????
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  • ????(environmental niches)
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46
???????????????
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  • ?? (variation)
  • ??(selection)
  • ??(retention)

47
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48
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  • ?????(generalist organization)
  • ?????(specialist organization)

49
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50
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  • ????(institution theory)
  • ???(legitimacy)
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  • ??? (isomorphism)

51
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  • ????? (coercive pressure)
  • ????? (mimetic pressure)
  • ???? (benchmarking)
  • ????? (normative pressure)
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52
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53
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54
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  • ??????(transaction cost theory)
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55
Transaction Cost Theory
  • Transaction costs the costs of negotiating,
    monitoring, and governing exchanges between
    people
  • Transaction cost theory the goal of an
    organization is to minimize the costs of
    exchanging resources in the environment and the
    costs of managing exchanges inside the
    organization

56
Sources of Transaction Costs
  • Environmental uncertainty and bounded rationality
  • Bounded rationality refers to the limited
    ability people have to process information
  • Opportunism and small numbers
  • When organizations are dependent on a small
    number for supplies, the potential for
    exploitation is great
  • Risk and specific assets
  • Specific assets investments that create value in
    one particular exchange relationship but have no
    value in any other exchange relationship

57
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58
Transaction Costs and Linkage Mechanisms
  • Transaction costs are low when
  • Organizations are exchanging nonspecific goods
    and services
  • Uncertainty is low
  • There are many possible exchange partners

59
Transaction Costs and Linkage Mechanisms
  • Transaction costs are high when
  • Organizations begin to exchange more specific
    goods and services
  • Uncertainty increases
  • The number of possible exchange partners falls

60
Transaction Costs and Linkage Mechanisms
  • Bureaucratic costs internal transaction costs
  • Bringing transactions inside the organization
    minimizes but does not eliminate the costs of
    managing transactions

61
Using Transaction Cost Theory to Choose an
Interorganizational Strategy
  • Transaction cost theory can be used to choose an
    interorganizational strategy
  • Managers can weigh the savings in transaction
    costs of particular linkage mechanisms against
    the bureaucratic costs

62
Using Transaction Cost Theory to Choose an
Interorganizational Strategy (cont.)
  • Managers deciding which strategy to pursue must
    take the following steps
  • Locate the sources of transaction costs that may
    affect an exchange relationship and decide how
    high the transaction costs are likely to be
  • Estimate the transaction cost savings from using
    different linkage mechanisms
  • Estimate the bureaucratic costs of operating the
    linkage mechanism
  • Choose the linkage mechanism that gives the most
    transaction cost savings at the lowest
    bureaucratic cost

63
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  • ???????????????

64
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  • ???? (strategic alliance)
  • ????? (non-equity relationships)????? (equity
    relationships)
  • ????

65
Choice of entry mode
Strategic alliances (within dotted areas)
66
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67
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68
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69
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70
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  • ????????(leveraging)??,????????????

71
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  • ????? (supply chain management, SCM)
  • ??????????
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