Metafore

1
Metafore
Tools and services for businesspeople focused on
improving environmental performance
Environmental Paper Assessment Tool (EPAT)
allows buyers to consider a full range of
environmental indicators . . . from the forest
through the manufacturing process.
2
How EPAT Began
EPAT was created out of challenge faced by 11
leadership companies How do we make
environmentally preferable paper products more
widely available and more affordable?
3
Environmentally Preferable Paper Defined

• Seven desired outcomes
• Efficient use and conservation of raw materials
• Minimization of waste
• Conservation of natural systems
• Clean production
• Community and human well-being
• Credible verification and reporting
• Economic viability

4
Why Buyers Like EPAT

• Make informed decisions, based on data not
  emotion or past practice
• Evaluate products based on your environmental
  priorities
• Consider the life-cycle implications of paper
  options
• Collaborate across the supply chain, influencing
  capital investment toward better environmental
  results
• Measure and improve performance over time

5
How the Buyer Decides
price
service
Buying Decision
environmental performance
quality
6
The Value of EPAT
Knowing vs. Not Knowing
7
The Value of EPAT
risk
When ignorance is bliss Tis folly not to
know.