LES ASSISES DU TOURISME

1
LES ASSISES DU TOURISME

• PRODUCT DEVELOPMENT
• 9-10 February 2006
• Swami Vivekananda International Conference Centre
• Les Pailles, Mauritius
• MINISTRY OF TOURISM, LEISURE EXTERNAL
  COMMUNICATIONS

2
VISION

• To develop Mauritius as a world class tourism
  destination in a sustainable, acceptable and
  responsible manner so that it will contribute
  significantly to the improvement of the quality
  of life of every Mauritian

3
STRATEGIES

• Make Mauritius an even higher value added tourism
  destination
• Continue to focus on scheduled services
• Make personal service excellence, a key unique
  selling proposition (USP)
• Establish a unique destination image for
  Mauritius
• Broaden Mauritiuss product portfolio by raising
  standards
• Open up opportunities for Mauritian involvement
  in the tourism activities i,.e more local
  inclusion.

4
New Policy Vision
Accessibility
Visibility
Attractiveness
5
TRENDS IN THE TOURISM SECTOR

• Tourist arrivals
• Seasonality in arrivals
• Number of hotels and rooms

6
Tourist arrivals
7
SEASONALITY IN ARRIVALSAverage 1993-2005
8
NUMBER OF HOTELS ROOMS
9
TOURISM-RELATED SECTOR

• Activities Number
• Karting 1
• Travel Agent 120
• Tour Operator 151
• Rental Agency 69
• Tourist Accommodation 634
• Hawking 515
• Café 3
• Table dhote 6
• Golfing 2
• Restaurant 1315
• Eco-tourism 5
• Boat Activities 604
• Any Other Activities 17

10
Economics of tourism

• Tourism as a share of GDP
• Employment
• Tourism receipts
• Main source markets

11
SHARE OF TOURISM IN GDP ()
12
Employment in Tourism sector
13
TOURISM RECEIPTS(Rs 000s)
14
MARKET SHARE
15
Marketing strategyProduct/market matrix
16
Occupancy rate ()
17

• PRODUCT DEVELOPMENT

18
GUIDING PRINCIPLES

• Enabling framework.
• Effective community involvement.
• Sustainable environmental practices
• Cooperation among key stakeholders
• Tourism development will support goals policies
  of Government.

19
KEY CONSTRAINTS

• Inadequately resourced and funded.
• Myopic private sector.
• Limited integration of local communities.
• Inadequate education, training awareness.
• Inadequate protection of environment
• Lack of physical planning.
• Poor quality service
• Growing levels of crime and violence

20
CRITICAL SUCCESS FACTORS (Part 1)

• Sustainable environmental management practices.
• Involvement of local communities
• Safe stable tourism environment.
• Globally competitive practices.
• Innovative responsive to customer needs
• Focus on product enhancement.

21
CRITICAL SUCCESS FACTORS (Part 2)

• Emphasise diversity.
• Effective training, education awareness.
• Creative aggressive marketing and promotion
• Strong economic linkages
• Appropriate supportive infrastructures.
• Appropriate supportive information structure

22
KEY OBJECTIVES
Economic
Social
Economic
Environmental
23
ECONOMIC OBJECTIVES

• To generate economic growth.
• To establish Tourism as a National priority
• To create sustainable employment opportunities.
• To optimise opportunities for SMEs.
• To create conducive investment climate.
• To encourage linkages, curb leakages stimulate
  the multiplier effect.
• To extend the tourism sector(seasonality)

24
SOCIAL OBJECTIVES

• To develop tourism.
• To provide tourism education, training, awareness
  and capacity building programmes.
• To encourage participation in policy and
  planning.
• To promote pride in our cultural resources.
• To ensure equitable access to travel
  opportunities and tourism attractions.
• To monitor and minimise potential adverse social
  impacts.

25
ENVIRONMENTAL OBJECTIVES

• To make tourism a leader in responsible
  environmental practices.
• To require integrated environmental management
  principles.
• To encourage conservation and sustainable use of
  resources.

26
PHYSICAL PLANNING

• The Need For Planning
• Clear land-use zoning and physical development
  plans will permit a more efficient and
  sustainable use of land resources.

27
TOURISM ZONES (6)

• Northern Tourism Zone
• South West Tourism Zone
• Eastern Tourism Zone
• Mahebourg Tourism Zone
• South Coast Tourism Zone
• South West Nature Zone

28
ACTION AREA PLANS

• To assist in the overall planning, management and
  promotion of the tourism product, 27 Action Area
  Plans have been identified within the 6 tourism
  zones

29
NORTHERN TOURISM ZONE

• Grand Baie Waterfront (Resort Centre)
• Pointe aux Canonniers Grand Baie
• Mon Choisy Resort Development
• Grand Pointe aux Piments Mon Choisy
• Balaclava Grand Pointe aux Piments
• Baie aux Tortues / Balaclava
• Grand Baie Cap Malheureux
• Cap Malheureux Grand Gaube

30
SOUTH WEST TOURISM ZONE

• Flic en Flac Public Beach (Resort Centre)
• Flic en Flac Village Development
• Wolmar Resort Development
• Grande Riviere Noire Tamarin
• Les Salines
• Grande Case Noyale Les Salines
• Coteau Raffin Grande Case Noyale
• Le Morne Brabant Resort Development

31
EASTERN TOURISM ZONE

• Trou dEau Douce Community Action Plan (Resort
  Centre)
• Trou dEau Douce Resort Development
• Belle Mare Trou dEau Douce
• Poste de Flacq Coastal Resort Development
• Roches Noires Coastal Development
• Plaines des Roches Environmental Development Plan

32
MAHEBOURG TOURISM ZONE

• Mahebourg Waterfront (Resort Centre)
• Grand Port Waterfront
• Blue Bay Coastal Plan

33
SOUTH COAST HERITAGE ZONE

• A long stretch of coastal path from Blue Bay to
  Baie du Cap
• Further footpath links established with existing
  and new tourist attractions
• Links from the coastal path to the South West
  Nature Zone

34
SOUTH-WEST NATURE ZONE

• Black River Gorges National Park and the
  surrounding buffer zones

35
PRIORITY DEVELOPMENT PROJECTS

• Grand Baie Waterfront
• Trou dEau Douce Community Action Plan
• Flic en Flac public beach

36
NEED FOR PRODUCT DIVERSIFICATION

• Diversification and improvement of our tourism
  attractions
• Diversification and encouragement of our small
  business sector

37
DEVELOPMENT PROGRAMMES IDENTIFIED

• The Discovery Experience.
• Heritage Product Improvement programme.
• Nature Product Improvement programme

38
INVENTORY OF CULTURAL/HERITAGE ASSETS

• Architectural heritage.
• Administrative buildings
• Religious architecture
• Memorials Historic sites
• Museums
• Plantation Houses
• Plateau Houses
• Gardens/ Nature/water areas

• Mountains / viewpoints
• Fortifications
• Beaches, lagoons islands
• Cultural centres
• Festivals
• Art galleries
• Mauritian folkflore, music dance
• Cuisines, languages and handicrafts etc

39
HUMAN RESOURCES IN TOURISM

• A key selling proposition with emphasis on
  personal service excellence
• A key differentiation setting Mauritius apart.
• Education and training is important

40
TOURISM INFRASTRUCTURE

• Includes road network, proper pedestrian
  facilities, signage, information centres, airport
  etc
• Mauritius is endowed with a dense road network.
• Water- less than 10
• Electricity supply is satisfactory on a national
  level.
• Need to monitor wastewater disposal systems of
  hotels

41
TOURISM SIGNAGE PROGRAMME

• Programme worked out with technical assistance of
  the Singapore Tourism Board.
• Tenders for manufacture installation of sign
  and information board will be launched soon.

42
TOURISM STANDARDS

• To regularise the sector.
• To establish standards.
• The Tourism Act 2004 integrates the Travel Agents
  Tour Operators Act 2001.
• The Tourism (amendment) Act 2005 place the
  Pleasure Craft Unit under the responsibility of
  the Tourism Authority.

43
CRITERIA

• Criteria being prepared for
• Tourist Residence
• Villa
• Boarding House
• Scuba Diving
• Boat House

44
Contact

• Our e-mail address
• mot_at_intnet.mu

45

• Thank You