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Sukker s t forvirring Sweet confusion Kaare R. Norum Professor emeritus Energifordeling- WHO og FAO Protein 10-15 % av energien (kaloriene) Fett Total fett 15-30 ... – PowerPoint PPT presentation

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Title: Sukker


1
Sukker søt forvirringSweet confusion
  • Kaare R. Norum
  • Professor emeritus

2
Energifordeling- WHO og FAO
  • Protein
  • 10-15 av energien (kaloriene)
  • Fett
  • Total fett 15-30
  • Mettet fett mindre enn 10
  • Flerumettet fett 6-10, og forholdet mellom de
    ulike fettsyrene viktig
  • Unngå transfett
  • Karbohydrater
  • 55-75
  • Frie Sukkerarter ( Free sugars) mindre enn 10

3
Free sugars
  • WHOs definisjon
  • The term free sugars refers to all
    monosaccharides and disaccharides added to foods
    by the manufacturer, cook or consumer, plus sugar
    naturally present in honey, syrups and fruit
    juices

4
Litt sukkerhistorie
Hulemalerier i Spania viser mennesker som stjeler
honning fra en bikube. Bruk av daddelpalme og
fiken og annet tørket frukt som søtkilde. Sukker
brukt som medisin. Etter hvert også som krydder.
Sukker betraktes som helsebringende. Thomas
Aquinias hevdet blant annet at sukker kunne
inntas selv under fasten - det var jo medisin.
Men etter hvert økte også misnøyen mot sukker.
Sukker ble holdt ansvarlig for å ha forårsaket
skjørbuk og på samme tid ble en forening mot
sukker og slaveri dannet. Sukker mister sin
eksklusive status. Mye negativ omtale om
sukker. Sukker er usunt! asosial adferd blant
barn?
8 000 år før kristus
(4000-2000 år før Kristus)
Det 14. århundre
Det 17. århundre
Det 19. Århundre Det 20. Århundre
5
Hvorfor sukker?
  • Søtt er en positiv smak, den første smak vi
    møter i livet laktosen er søtere enn sukrose
  • Vi overfører det positive i søtsmaken til andre
    forhold
  • Et land av melk og honning
  • Sukkerungen
  • Så søt du er
  • Sweetheart
  • Honey
  • Sugarbush

6
Viktige karbohydrater i kostholdet
  • Glukose ) druesukker, et monosakkarid
  • Fruktose ) fruktsukker, et monosakkarid
  • Sukrose ) vanlig sukker, et disakkarid
  • Laktose ) melkesukker, et disakkarid
  • Stivelse, som er plantenes energilager. Viktigste
    forekomst i korn og rotfrukter.Stivelse er
    polysakkarider bygget av glukoseenheter
  • Cellulose, plantenes skjelett, og viktige
    kostfiber i maten vår. Vesentlig ufordøyelig

7
Karbohydrater
  • Sukker består av glukose og fruktose
  • Laktose består av glukose og galaktose
  • Stivelse brytes med til maltose og videre til
    glukose
  • Cellulose er bygget opp av glukose-enheter,men
    kan vanskelig brytes ned i menneskers tynntarm,
    noe spaltes av bakterier i tykktarm

8
Absorpsjon av karbohydrater
  • Alle karbohydrater må brytes ned til
    monosakkarider før de passerer tarmveggen.
  • Glukose og galaktose med aktiv Na-avhenig
    transport høyt oppe i tynntarm
  • Fruktose med fasilitert diffusjon lengre nede i
    tynntarmen
  • Sukkeralkoholene med passiv diffusjon

9
Glukose
  • Aktiv transport gjennom tynntarmen
  • Transporteres gjennom cellemembraner via
    insulinavhengig glukosetransportør (Glut 4)
  • Påvirker insulinsekresjon i bukspyttkjertelens
    beta-celler
  • I lever og muskel bygges overskudd av glukose til
    glykogen
  • Kan dannes i kroppen av glykogen, andre
    monosakkarider og av flere typer aminosyrer

10
Fruktose
  • Diffusjon gjennom tynntarmen, langsommere
    absorpsjon enn glukose
  • Går gjennom cellemembraner via Glut 5 som ikke
    finnes i hjerne og bukspyttkjertel, Glut 5 er
    uavhengig av insulin
  • Fruktose påvirker ikke insulinsekresjon, og
    derved ikke frigjøring av leptin fra fettvev
  • Fruktose øker laktat i blodet og kan gi økte
    mengder fett (triglycerider) i blodet

11
Omsetning av heksoser
Glukose
Fruktose
Galaktose
Pi
Fruktokinase
HK/GK
Galaktokinase
G-6-Pase
(lever)
(lever)
G-6-P
Gal-1-
P


F-6-P
UDPG
Aldolase B
FDPase
Gal-1-P UDPG
PFK
transferase
F-1,6-bis-P
G-1-P
DAP
GAP DAP


UDP-Galaktose
glyceraldehyde
UDPGal-UDPG
Isomerase
UDPG
Pyruvat Laktat
12
Omsetning av fruktose
Glukose
Fruktose
Pi
ATP
Fruktokinase
HK/GK
G-6-Pase
(lever)
ADP
G-6-P
F-1-P
F-6-P
Aldolase B
FDPase
PFK
F-1,6-bis-P
DAP
GAP DAP

glyceraldehyde
Pyruvat Laktat
Fettsyrer/TG
13
Leptin, insulin og appetitt
  • Insulin påvirker hjernen direkte, og nedsetter
    appetitten
  • Leptin, som vesentlig dannes i fettvev nedsetter
    appetitten via områder i hjernen.
  • Insulin påvirker frigjøring av leptin fra fettvev
  • Fruktose påvirker ikke sekresjon av insulin og
    leptin og virker derfor ikke nedsettende på
    appetitten, slik glukose gjør

14
Glukose versus fruktose
  • Fruktose påvirker ikke appetitt-reguleringen,
    slik glukose gjør
  • Fruktose omsettes lettere til fettsyrer enn
    glukose
  • Fruktose danner glycerofosfat langt mere
    effektivt og hurtigere enn glukose, noe som
    fører til en mer uttalt triglyceridsyntese fra
    fruktose enn fra glukose
  • Fruktosens glycosylerings-indeks 10 ganger større
    enn glukosens
  • Påstanden om at fruktose er sunnere enn glukose
    på bakgrunn av glykemisk indeks er å snu
    metabolske fakta på hodet.

15
Fruktose i kostholdet
  • Viktigste kilde er sukker
  • Fruktose finnes i honning, bra for bier og
    smakfullt for mennesker
  • Fruktose i en rekke frukter, ikke skadelig
  • Fruktose brukes mer og mer i søtete drikker fordi
    fruktose er søtere enn sukker
  • High fructose corn sweeteners (HFCS) i cola og
    brusdrikker i USA, i softis i Norge(?).

16
High Fructose Corn Sweetener
  • Mais-stivelse hydrolyseres til glukose
  • Mye av glukosen isomeriseres til fruktose vha
    glucose isomerase.
  • HFCS meget billigere enn sukker, og søtere
    (sukker100,glukose74 fruktose173)
  • HFCS-42 og HFCS-55 inneholder henholdsvis 42 og
    55 fruktose

17
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18
Markedføring av fruktose baksiden av pakningen
har følgende tekst
  • Erstatt sukker med fruktose og lev bedre.
  • -Fruktose finnes i all frukt, bær og honning
  • -Fruktose har lav glykemisk indeks. Det betyr at
    fruktose
  • Omsettes langsommere i kroppen
  • Forebygger svingende blodsukker
  • Forenkler kroppens fettforbrenning
  • Er en langvaring energikilde som er spesielt
    gunstig under idrettprestasjoner og krevende
    fysisk eller intellektuelt arbeid

19
Sukker farlig?
  • Det er mengden som er viktigst
  • Vi trenger ikke sukker i det hele tatt
  • Uheldige konsekvenser når over 10 energi
  • Farlig med mye under svangerskapet
  • Dernest når man inntar sukker
  • Best til måltid, ikke i mellom måltider
  • Hvordan sukkeret er i maten
  • Antagelig mest uheldig i drikke

20
Sukkerinntak blant 9- og 13-åringer og voksne
(g/d).
21
Glykemisk indeks (GI)
  • GI er et mål for blodsukkerstigning i løpet av to
    timer etter inntak av matvarer som inneholder 50
    g karbohydrater
  • Som standard brukes enten 50 gram glukose
    (GI100) eller hvitt brød med 50 gram
    karbohydrater (GI100), standardene brukes om
    hverandre, noe som øker forvirringen, f.eks har
    hvitt brød GI70 om glukose er standard.

22
GI påvirkes av en rekke faktorer
  • Tømming av magesekk til tolvfingertarm
  • Måltidets fettinnhold
  • Måltidets proteininnhold
  • Mengden magesyre
  • Matens partikkelstørrelse, helkorn vs finmalt mel
  • Tykkelsen av pasta-produkter
  • Antall måltider per dag og fysisk aktivitet
  • Modningsgrad av frukt

23
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24
Glycemic Index Predicted versus measured in 14
mixed breakfast meals
Flint, Raben, Astrup et al. Br J Nutr
200491979-89.
25
Glycemic Index The fat content, not CHO,
predicts glycemic index
Flint, Raben, Astrup et al. Br J Nutr
200491979-89.
26
Glycemic Index
No association between GI and Insulinemic index
Flint, Raben, Astrup et al. Br J Nutr
200491979-89.
27
Conflict of policy
  • The World Bank describes sugar as one of the
    most policy-distorted of all commodities yet
    provides soft loans to increase the industrys
    production capacity.i
  • The World Trade Organization would like to end
    subsidies and controls on sugar to stimulate
    growth in a global free market.ii
  • The World Health Organization would like personal
    sugar consumption in most countries to be reduced
    to improve dietary health.iii
  • i Sugar Policies Opportunity for Change. World
    Bank Policy Research Working Paper 3222 February
    2004
  • ii Panel on European Communities - Export
    Subsidies on Sugar interim report World Trade
    Organization (WTO) Sept 2004. 
  • iii Diet, Nutrition and the Prevention of
    Chronic Diseases. Report of a Joint WHO/FAO
    Expert Consultation. WHO Technical Report Series
    No. 916. World Health Organization, Geneva, 2003

28
Sugar output doubled in developing countries
Source FAS/USDA
29
2004 World Production/Consumption of Sugar
  Production Production Production Consumption Consumption
  2002/03 2002/03 2003/04 2003 2004
  (. . million tonnes, raw value . .) (. . million tonnes, raw value . .) (. . million tonnes, raw value . .) (. . million tonnes, raw value . .) (. . million tonnes, raw value . .)
WORLD 147.7 141.1 141.1 139.2 143.1
Developing countries 104.6 99.5 99.5 91.9 95.4
Developed countries 43.1 41.7 41.7 47.3 47.9
Source FAO Food Outlook September 2004 Source FAO Food Outlook September 2004 Source FAO Food Outlook September 2004 Source FAO Food Outlook September 2004 Source FAO Food Outlook September 2004
30
Structural price collapse
31
Price forecast to 2014
  • In 2003/04 price falls under 7 per pound due to
    excess capacity.
  • 2013/14 price reaches 9.1 per pound
  • World Sugar Food and Agricultural Policy
    Research Institute FAPRI 2004 Agricultural Outlook

32
Growth forecast to 2014
  • Global sugarcane harvest up 10.4 (sugar beet
    down by 3)
  • Total production up 22.4
  • Total consumption up 27
  • World Sugar Food and Agricultural Policy
    Research Institute FAPRI 2004 Agricultural
    Outlook

33
World Bank Report 2004
  • A free market in sugar would lead to
  • The global welfare gains of . 4.7 billion
  • Jobs in developing countries.1 million
  • World sugar market price up .40
  • Sugar Policies Opportunity for Change. World
    Bank Policy Research Working Paper 3222 Feb 2004

34
Oxfam attacks EU dumping
25 - EU Approx cost of production cent/lb 9
- India 8 - World price white 6 - World
price raw 5 - Zambia, Thailand, Malawi 4 -
Brazil Source Oxfam Briefing Paper March 2004
35
Sugar and health policy
  • 1990 - WHO 797 report on Diet, Nutrition and the
    Prevention of Chronic Diseases - sugar industry
    mobilised opposition to the recommendation of a
    10 limit on added sugars
  • 1992 - 797 Report informed the International
    Conference on Nutrition and its World Declaration
    and Plan of Action for Nutrition ....chronic
    non-communicable diseases related to excessive or
    unbalanced dietary intakes often lead to
    premature deaths in both developed and developing
    countries.
  • 1993 - World Health Assembly ENDORSES in their
    entirety the World Declaration and Plan of Action
    for Nutrition adopted by the Conference..urging
    membersto contain and reduce the rate at which
    the prevalence of diet-related diseases and of
    conditions related to them is rising

36
The 916 controversy
  • Jan 2002 - Experts revise draft report on Diet,
    Nutrition and the Prevention of Chronic Diseases
  • April 2002 onwards Sugar, food and drink
    industries contest draft recommendations in
    consultation and extended dialogue
  • Sept 2002 Confusion over IoM 25 figure a
    nutrient dilution threshold - not a
    recommendation
  • March 2003 Furore as final draft 916 report put
    online

37
WHO challenges food industry
BMJ 2003326515-
38
Sweet and Salt reactions to TR 916
  • The Sugar Association and the Salt Institute
    said in April 14, 2003 in a letter to the DG of
    WHO
  • TR 916 was drafted by a select group of experts
  • TR 916 not peer reviewed
  • TR 916 contains unfounded and misleading
    recommendations
  • We will exercise every avenue available to
    expose the dubious nature of TR 916, including
    asking Congressional appropriators to challenge
    future funding of the USs 406 million US dollar
    contribution to the WHO.

39
Sweet and Salt reactions to TR 916
  • Similar reactions was written to Secretary Tommy
    Thompson by
  • Corn Refiners Asscosiation
  • International Dairy Foods Association
  • National Corn Growers Association
  • Snack Food Association
  • The Sugar Association
  • Wheat Foods Council
  • U.S. Council for International Business
  • Letters to Tommy Thompson from two United States
    Senators, Larry E. Craig and John Breaux,
    supported the industry initiative

40
Sugar attack
It is difficult to believe the standards of the
World Health Organization have slipped to such a
low point.
41
Threat to WHO funding


42
WHO stands firm
  • March 2003 Sweetener causus senators ask US
    government to press WHO/FAO to block the report
  • March/April 2003 - WHO gets series of protest
    letters from the Sugar Association with threat to
    challenge US 406m funding to WHO
  • April 2003 Gro Harlem Brundtland joins with 916
    vice chair Prof Shiriki Kumanyika in Rome launch
    of 916 report declaring The solidity of the work
    done by the experts is well founded and makes
    these kinds of criticisms by the sugar industry
    unreasonable.

43
May 2003 - Coca Cola lobbies health ministers
44
Data Quality Act correction
Sept 2003 - Jim Tozzi files Challenge to 916
under US Data Quality Act
45
Jan 2004 - US letter to WHO
46
US focus on the Data Quality Act an industry
straightjacket on science?
The consultation process of the development of
the WHO/FAO Report and the resulting Report
itself would not meet these current US data
quality standards - Steiger
47
Challenge to Tommy Thompson
It is significant that resistance from business
interests, which included the sugar industry and
soft drinks manufacturers with US government
support, was also demonstrated when a previous
WHO expert report, based on a scientific
consultation in 1990, made similar
recommendations intended to prevent diet-related
chronic diseases. In the US you have
demonstrated admirable leadership in your support
for the WHO framework convention on tobacco
controlTherefore I urge you to show equal
courage and determination to support global
efforts to address another of the biggest public
health challenges facing us all in the 21st
century.
48
Sugar accused in media
49
Big Fish ad campaign
Sugar has always been associated with weight
gain and other health problems. We wanted to
overcome this stigma by developing a series of
ads that we targeted to moms and children..
50
Sugar industry scare tactics
  • World Sugar Research Organization on
    implications of 916 recommendations
  • Forecast 3.6-6.5m ton pa fall in production
  • Focused only on losers
  • Ignored population growth
  • Ignored technological alternatives e.g. growth in
    demand for flex-fuel
  • Impact of the WHO Dietary Recommendations on
    World Sugar Consumption, Production and Trade. Dr
    Xavier Irz, University of Reading. April 2003

51
Sugar consumption increases with the incomes
  • The developing economies in Asia, including
    China, are predicted to consume considerably more
    sugar as the per capita income in these countries
    improves.
  •    In parts of China such as Shenzen, where the
    conversion to a Western economy is nearly
    complete, per capita gross domestic product has
    risen to a Western level. This means that people
    have enough disposable income to buy
    mass-produced goods such as candy bars, soda,
    ketchup and other consumer goods containing
    sugar. As incomes improve across all of China,
    sugar consumption will rise in other regions as
    well. As these nations reach the level of OECD
    (Organization for Economic Cooperation and
    Development) economies, sugar consumption will
    parallel that growth.
  • Alfa Laval Sugar Industry Equipment
    Manufacturer 2002

52
February 2004 FAO Rome
  • Sugar bid to ambush 916 and global strategy at
    FAO Committee on Agriculture
  • G-77 group bloc vote
  • ISO urges members to lobby health ministers
    against 916

53
USDA recommends lt10
54
US sugar consumption up 20
31.4
17.3
55
USDA Dietary Guidelines on sugar
1980/1985 - Avoid too much sugar 1990 - Use
sugars only in moderation 1995 - Choose a diet
moderate in sugars 2000 - Choose beverages and
foods to moderate your intake of sugars
BMIgt30 31 BMIgt25 64
BMIgt30 23 BMIgt25 56
Age-adjusted prevalence of overweight and
obesity among U.S. adults, age 20-74 years
NHANES III (1988-94)
Age-adjusted prevalence of overweight and
obesity among U.S. adults, age 20-74 years
NHANES 1999-2000
56
2005 - Choose carbohydrates wisely for good
health?
?
BMIgt30 - 50?
57
Sugar accused of influencing latest US draft
dietary guidelines
  • "This curious avoidance of the growing evidence
    about the dangers of added sugar would be
    inexplicable but for the fact that seven members
    of the panel - which was chosen by the Health and
    Human Services Department - have major financial
    and organizational connections to the food, drug
    and dietary supplement industries.
  • It strains the imagination to believe that
    the sugar industry did not have undue influence
    this time around."i
  • i Sugar and new Dietary Guidelines The Food
    Pyramid Scheme. New York Times editorial.
    September 1 2004

58
Sugar bidding to buy NGO status
59
In conclusion
  • The evidence implicating sugar in health is now
  • too great to ignore
  • Attempts continue to manipulate messages and the
    overall health agenda
  • Government agriculture departments should
    re-focus policies towards health-promoting food
    production
  • The food and beverage industry could play a key
    role in ensuring sugar consumption is aligned to
    strategic public health goals
  • The public, media and even shareholders are
    getting wise
  • It is time for the industry to wise up too

60
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61
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