ASAS STRATEGI KOMUNIKASI

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ASAS STRATEGI KOMUNIKASI

• PPL
• Universiti Putra Malaysia

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Unit IV
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DETAILS OF UNIT IV

• Group Comm Strategies
• Ch 10 Fundamental aspects
• Ch 11 Meetings Forums for Problem Solving
• Ch 12 Negotiation Conflict Management

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GROUP COMM STRATEGIES Chapter 10

• Ch 10Fundamental Aspects
• A person is a member to
• a vast number of groups.

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Fundamental Aspects

• Groups functioning when each member
• knows another by name/ role
• have a considerable amount of interactions
• have some degree of influence
• share some common goal, interest, etc.
• recognized a leadership of a leader

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Fundamental Aspects

• Factors influencing groups
• Cohesiveness (the degree to which a group hangs
  together in a challenging environmt)
• Norms (respects, formalities, routines)
• Roles (Isolate/ Facilitator/ Dominator/
  Harmonizer/ Free-rider)
• ConformityGroupthink)

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Fundamental Aspects Norms

• Consider the following norms
• Negative criticism of another person is
  unacceptable.
• Meetings are strictly business.
• First names are not to be used during meetings.
• The discussion of a single topic cannot exceed
  ten minutes.

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Fundamental Aspects Roles

• Roles often played by members
• Isolate Sits fails to participate
• Facilitator Makes sure that everyone talks
• Dominator Speaks too often too long
• Harmoniser Keeps tensions low
• Free-rider Doesnt do the share of the work

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Fundamental Aspects Groupthink

• Symptoms of Groupthink
• Close-mindedness
• Pressure toward uniformity of action decisions
• Tendency to view itself as powerful omnipotent
• Minimizing Groupthink (a leaders initiative)
• Form an aggressive min provoking group
• Injecting diversity into a group

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Group Leadership

• A LEADER MUST
• POSSESS TRAITS (i.e. higher inintelligence
  scholarship dependability responsibility
  activity visions exhibiting power taking
  risks transformation etc.)
• POSSESS STYLES (i.e. in handling task
  communication pressure action decision etc.)
• AVOID extreme rigidity offensive behavior
  offensive verbalization uninformativeness
  extreme practice of authoritative bahvior, etc.

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Group leadership Charac/s of a successful leader

• Yakin / Optimism -positive thinking.
• Tabah / Persistence -never give up.
• Azam tinggi / Passion -undivided interest.
• Akauntabal / Accountable -accepting blames on
  failure.
• Perkongsian / Sharing the Credits -success is
  everybodys contribution -not oneself alone

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GROUP COMM STRATEGIES

• Ch 11 Meetings Forums for Problem Solving
• An agenda is like a road map it gets you to a
  destination.

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Meetings Forums for Problem Solving

• Goals to consider
• Organizational goals
• Group goals
• Personal goals

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Meetings Forums for Problem Solving

• Options for Decision Making
• Veto / Authoritative
• Consensus / Consultation
• Vote / Democracy
• Meditate (Japanese culture)
• (The Table of Aristotle from 40 manuscripts)

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GROUP COMM STRATEGIES

• Ch 12 Negotiation Conflict Managemnt
• Negotiations conflicts are essential for
  the growth of a company.

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Negotiation Conflict Management

• Argumentativeness
• Attacking point of views.
• Verbal aggressiveness
• Attacking people / personal matters.

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General Perception on Conflict

• Couldnt be resolved
• Black magic / hocus pocus!
• Fate / Born to fail
• Gods wrath / punishment
• Conflict is an all-negative occurrence.

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Conflict The Fact!

• Conflict is actually
• Natural facts of life -happens all the time.
• Everyone has experienced facing it.
• Empowering individuals in its own way.
• Empowering group experiences.
• Makes everyone realizes
• The glory of life doesnt stop you from
  falling!

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Types of Group Conflicts

• False Conflicts (due to)
• Comm problems technological / language wise
• Inadequate infos. Misunderstandings
• Easy Conflict
• Everyone is clear about the matter of the
  conflict
• Ego Conflict (egocentric being)
• The most difficult to resolve
• Argumentation is upon personal matters
  (Steinberg, 1975)

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Negotiation Conflict Management

• APPROACHES
• AUTHORITATIVE
• NEGOTIATION
• DIVERSION
• SPIRITUAL

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Authoritative

• A leader must sit or stand higher than the rest
  then only he speaks.
• If the leader also panic, someone must take
  charge (with permission).
• Strict directive / order (Disobedience is fatal!)
• Informing the higher authority (polis, etc.)
• Get an assistance from the third party

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Negotiation

• Whom to Negotiate with?
• Group Leader (The Patron / Director)
• Group of Leaders (Board of Directors)
• Group Committees (Follow the ranks)
• Group members (Consensus)
• Only for non-emergency matters.

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Diversion

• Change the members thinking orientation
• By injecting humors (jika berbakat)
• By exercising (sekadar perlu)
• By asking (jgn keterlaluan)
• By gossiping (elakkan yg sensitif)
• By telling a relevant story (short only!)

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Spiritual

• Reciting
• Religious texts
• Singing
• Patriotic songs
• Any motivational songs
• Shouting..
• Group motto
• Encouraging words Malaysia Boleh!

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Decision Making Processes and Managing
Conflicts

• Consider All Factors (CAF)
• Considering every single factors before making
  any move.
• First Things First (FTF)
• Acting in accordance and systematically. (Eg The
  ritual of dressing up... Bathing, drying up,
  wearing under wears, then the pants and shirt.

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Decision Making Processes and Managing
Conflicts

• Feit-Accompli
• Making a personal move before discussing with the
  superior. (Normally applied only when deciding on
  small issues - e.g. buy first and claim later).
• Steam-releaser
• Letting a person releasing his tension.
• (as long as he doesnt bring any harm). Normally,
  the persons anger will cool off.

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Decision Making Processes and Managing
Conflicts

• Others
• Dateline pusher
• Silent treatment
• See-saw techniques
• Salami slicing approach
• Win-Lose / Lose-Lose / Win-Win
• Six Thinking Hats (Edward de Bono)
• Golden hat Religious, Culture, Customs,
  Rituals!
• Red Yellow Blue Green Black White

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Wassalamualaikum Terima kasih