Rotarys Public Image Campaign

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Rotarys Public Image Campaign

• Public Image Resource Group 2009-10
• 13 May 2009

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Rotarys Public Image Campaign

• Consulted with Rotary clubs to identify topics
  that would educate the public about Rotary
• Developed materials appropriate for a diverse
  audience worldwide
• Distributed materials to clubs and districts so
  they can seek placements in their communities

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Rotarys Public Image Campaign

• Philosophy Think Local, Act Local
• PSA Placement -- Distribute regionalized
  materials to clubs and districts for placement in
  their local communities
• Media Outreach -- to obtain free news coverage
• Outreach to NGOs and International Community

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Rotary. Humanity in Motion

• Pre-produced public service announcements
• Television, radio, print, billboard and Internet
  materials available in nine languages
• Clubs encouraged to customize materials to create
  a more regional message

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Humanity In Motion
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Sample French and Spanish HIM IV PSAs
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Humanity in Motion V
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Humanity in Motion V

• Continue with membership focus
• Promote End Polio Now campaign
• Clubs encouraged to customize and regionalize
  materials including

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Television PSA
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Print PSAs
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Print PSAs
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Billboard PSAs
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Billboard PSAs
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Internet PSAs
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Local Examples
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Local Example
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Local Example
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Future Regionalization

• No new Humanity in Motion materials in 2010
• Focus on developing regionalized versions of HIM
  via
• - PR Grants
• - PIRG
• - Other PR Contacts