Personnalisation et I-Commerce : le commerce de l

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Personnalisation et I-Commerce le commerce de
lindividu
Mon Mannequin Virtuel
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Personalisation et I-commerce

• Personnalisation et identité virtuelle
• Intégration complète des outils de
  personnalisation Amazon.com
• Intégration à un site de fabricant NikeGoddess
• Personnalisation et publicité Glamour
• Personnalisation et cosmétiques LOréal
• Personnalisation et Lands End

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My Virtual Model Experience

• My Virtual Model offers
• My Virtual Model Dressing Room
• Personalization, visualization, garment try-ons,
  mix match
• My Virtual Model Fit
• Size/Fit recommendations to decrease uncertainty
  and product returns
• My Virtual Model Imail
• Interactive Communication Tool with
  personalization and visualization for rapid
  conversion
• My Virtual Model Network Data
• Shopping behavior data from a network of 3.5
  million users

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My Virtual Model experience

• My Virtual Model Dressing Room
• Visualization and product sampling with garment
  try-on
• (average of over 20 garments try-on per session).
• Mix match of different brands
• Personalization through Model creation and
  collection of shopping behavior data

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My Virtual Model experience

• My Virtual Model Fit
• Size/Fit recommendation tool to reduce
  uncertainty about shopping for apparel on-line,
  and to increase customer satisfaction
• Reduces product returns (over half of product
  returns are attributed to incorrect size/fit)

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My Virtual Model experience

• My Virtual Model Imail
• Communication Tool providing product
  visualization and try-on within a customers
  email
• Targeted marketing with customized product offers

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My Virtual Model experience

• My Virtual Model Network and Data
• Data on customers (model characteristics, height,
  weight, measurements)
• Shopping behavior information (style, color,
  try-on frequency, garment type/characteristics)
• Multi-dimensional, multi-layer product
  categorization
• (coded as part of the 3D rendering process)

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Benefits analysis

• Needs, Benefits ,Solutions
• Product sampling, Visualization with mix match
• Increases conversion rate (34 with Lands End)
• Increases Average Order Value, with enhanced
  shopping experience (66 with Lane Bryant, 11
  with Lands End)
• Solution My Virtual Model Dressing Room
• Size/Fit problems
• relating to variations between retailers and
  garments
• direct impact on net revenues with reduction in
  total return costs (handling, restocking,
  seasonal perishability, markdowns)
• increase in customer loyalty and satisfaction,
  decrease in uncertainty about shopping, decreased
  fear of returns, increase in likelihood to buy
• Solution My Virtual Model Fit

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Benefits analysis

• Needs, Benefits ,Solutions
• Customer communication tool with targeted message
• Accelerates Amazon customer conversion to Apparel
  purchases
• Accelerates the Customer Profile creation with
  shopping behavior information
• Increases Customer Retention
• Solution My Virtual Model Imail
• Product recommendations based on consumer
  preferences
• Increases customer satisfaction and buying
  through more appropriate recommendations based on
  try-ons (style, color, characteristics)
• Provides multidimensional shopping behavior data
  for targeted style advice
• Enables rich data analysis of customer profiles
• Solution My Virtual Model Network and
  Data

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My Virtual Model Network Data
Inputs for Amazons recommendation engine